How to License Technology
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How to License Technology: (Intellectual Property Library)

How to License Technology: (Intellectual Property Library)


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About the Book

Licensing is a complex process that involves taking a particular idea - intellectual property - and conducting market research, finding prospects to sell or buy the property, and then negotiating a deal. For technology-driven intellectual property, it becomes more complicated because the property is often a small part of a larger product - for example, the mechanism to drive intermittent windshield wipers or standardization of computer coding into PostScript format. Many inventors and technology-driven companies depend on licensing to provide income or a crucial component of their product, but they need to understand how to make the most of such arrangements This text outlines the step-by-step process for developing and implementing effective technology licensing programs. In practical, down-to-earth terms, it covers: marketing - conducting both market research and marketing technology; licensing strategies; deal-making - the terms of the agreement and negotiation tactics; and managing the ongoing relationship between licensee and licenser - including quality control, maintenance, and revision of rights.

Table of Contents:
To License or Not to License..; Intellectual Property; Researching the Market; Technology Valuation; Licensing Strategies; Technology Marketing; Negotiating and Drafting Agreements; Postagreement Activities; Appendices; Bibliography; Index.

About the Author :
ROBERT C. MEGANTZ is a principal at TacTec, a licensing and business development firm. He has more than 17 years of experience in technology development and licensing in the electronics, telecommunications, and computing industries and has worked with both established and start-up companies. Previously, he worked at Dolby Laboratories Licensing Corporation in various engineering and management positions. Mr. Megantz received a BSEE from Cornell University.


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Product Details
  • ISBN-13: 9780471134107
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 242 mm
  • Returnable: N
  • Weight: 510 gr
  • ISBN-10: 0471134104
  • Publisher Date: 22 Jun 1996
  • Binding: Hardback
  • Language: English
  • Series Title: Intellectual Property Library
  • Width: 160 mm


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