The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership(J-B International Association of Business Communicators)

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Table of Contents:
Foreword xi by Natasha Nicholson Preface xiii About the Authors xix Part One: Foundations of Business Communication 1 1 Characteristics of Excellent Communication 3 James E. Grunig, Larissa A. Grunig 2 The Corporate Communicator: A Senior-Level Strategist 15 Nick Durutta 3 Organizational Culture 28 Paul M. Sanchez 4 Communication and the High-Trust Organization 41 Pamela Shockley-Zalabak, Sherwyn Morreale 5 Communication Ethics: Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong 54 Mark McElreath 6 Corporate Social Responsibility: The Communicator’s Role as Leader and Advocate 67 Mary Ann McCauley 7 Corporate Social Responsibility and Sustainability 79 Rob Briggs Part Two: Managing Communication 97 8 Strategic Approaches to Managing the Communications Function 99 Diane M. Gayeski 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113 Lester R. Potter 10 Issues Management: Linking Business and Communication Planning 124 George McGrath 11 Communicating Change: When Change Just Doesn’t Stop: Creating Really Good Change Communication 137 Jennifer Frahm 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151 Caroline Sapriel 13 The Role of Communications in Company Business Strategy 165 Kellie Garrett 14 The Impact of Technology on Corporate Communication 177 Shel Holtz Part Three: Internal Communication 193 15 Internal Communication 195 Brad Whitworth 16 Communicating with a Diverse Workforce 207 Tamara L. Gillis 17 Integrating Employee Communications Media 219 Steve Crescenzo 18 Internal Branding, Employer Branding 231 Patrick Grady 19 Communicating for a Merger or an Acquisition 241 Patricia T. Whalen 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257 Roger D’Aprix 21 Measuring the Effectiveness of Internal Communication 271 John Williams Part Four: Public Relations 285 22 Public Relations Research and Planning 287 Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men 23 Media Relations 301 Wilma K. Mathews 24 Investor Relations and Financial Communication 315 Karen Vahouny 25 Government Relations: Connecting Communication to the Public Policy Process 337 John Larsen, Anna Marie Willey 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351 Alistair J. Nicholas 27 Measuring Public Relations Programs 363 Mark Weiner Part Five: Marketing Communication 377 28 Marketing Communication 379 Lorenzo Sierra 29 The Engagement of Brands 393 D. Mark Schumann 30 Customer Relations: Smart Organizations Think Like Their Customers 405 Morgan Leu Parkhurst 31 Measuring Marketing Communication 417 Lin Grensing-Pophal Index 431

About the Author :
TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.