Making it Personal
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Home > Business and Economics > Business and Management > Organizational theory and behaviour > Making it Personal: How to Profit from Personalization without Invading Privacy
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Making it Personal: How to Profit from Personalization without Invading Privacy

Making it Personal: How to Profit from Personalization without Invading Privacy


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About the Book

Everything we do and everywhere we go leaves a trail; the difference now is that it's all being recorded, analysed, and disseminated by powerful technologies and sophisticated systems. The potential of these systems is enormous. Gathering data on behaviours and preferences allows businesses to enhance customer relationships, distribute knowledge and expertise around the world, and negotiate more effectively with suppliers, distributors, and partners. But there's a dark side. At what point does this data mining cross the line into invasion of privacy, unethical, or even illegal, practices? What happens if proprietary information is accidentally released or gets into the wrong hands? Or when human judgment takes a back seat to computer-generated reports? In Making It Personal, business and technology expert Bruce Kasanoff explores the impact of these "personalization" technologies, and how to apply them without invading privacy. Illustrated with examples drawn from all types of organizations, Kasanoff considers the commercial, cultural, and legal implications, as individuals and businesses become increasingly interconnected. The result is not only a compelling and thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization - and how you and your organization will respond. Making It Personal is a mission-critical briefing for anyone prepared to ask tough questions about how best to balance personalization and privacy.

Table of Contents:
Foreword Acknowledgments Introduction Why Make Business Personal? Understand the Fears Anticipate New Laws Whose Agenda? Personalize What? Unintended Consequences Setting Boundaries Larger Possibilities Index

About the Author :
BRUCE KASANOFF is an expert on personalization, customer relationship management, and business technology. One of the original partners of the Peppers and Rogers Group, the world's foremost authority on one-to-one marketing, he is founder of the on-line newsletter, Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut, USA

Review :
"..a helpful and informative book, and Kasanoff manages to cover the more controversial issues with sensitivity and tact...the explanations and conclusions are clearly and compellingly presented. This is highly recommended." (Business Age December 2001) "..I found this book absolutely fascinating, and didn't want to put it down...very readable style.." (Free Pint.com, 22 January 2001) "..It is a fantastic book that all marketers would be wise to read.." (Marketing Business, February 2002) "..provides a straightforward guide to an enormously complicated issue. Kasanoff's style is easy to digest (Information Age, February 2002)


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Product Details
  • ISBN-13: 9780470843963
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Height: 235 mm
  • Sub Title: How to Profit from Personalization without Invading Privacy
  • Width: 161 mm
  • ISBN-10: 0470843969
  • Publisher Date: 26 Oct 2001
  • Binding: Hardback
  • Language: English
  • Weight: 490 gr


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