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Home > Business and Economics > Industry and industrial studies > Manufacturing industries > Samsung Electronics: and the Struggle for Leadership of the Electronics Industry
Samsung Electronics: and the Struggle for Leadership of the Electronics Industry

Samsung Electronics: and the Struggle for Leadership of the Electronics Industry


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About the Book

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

Table of Contents:
Acknowledgments vii Note on the Romanization of Korean names ix Introduction The problem of sustained business success 1 Chapter 1 The life cycle of Samsung Electronics 17 Chapter 2 Samsung Electronics and the Samsung Group: The burden of the Korean system 47 Chapter 3 Samsung and Sony compared: The tale of two life cycles 71 Chapter 4 Branding Samsung Electronics 93 Chapter 5 Making the "Samsung Man" 121 Chapter 6 Mobile phones 151 Chapter 7 Sleeping with the enemy: S-LCD 167 Chapter 8 Retaining creativity and avoiding bureaucracy 185 Chapter 9 The crisis of Samsung Electronics: The descent into bureaucracy 201 Chapter 10 Samsung's crisis and the global crisis, 2008 09 221 Appendix 1 237 Appendix 2 239 Index 243

About the Author :
TONY MICHELL has been a visiting Professor of Strategy and Management at KDI Graduate School of Policy and Management since 1999, having previously taught in Paris, the US and UK and held short term academic appointments in Belgium and Italy. He first came to Korea in 1978 when he was research assistant to the director of economic planning at the Economic Planning Board, and later a consultant to the World Bank, ILO and UNDP. During the 1980s, he also assisted in the operations of the first Korean overseas aid program by providing efficient cost benefit analysis systems, before joining Tetra Pak as the director of Promotion and Logistics. Since 1989, he has combined consulting to multinationals, governments and local companies in East Asia with teaching. In South Korea, he leads KABC Ltd. which is well known for its chaebol studies, for its employment creation campaign in 1998 2000, and for its monthly seminars for Korean managers the Korean Business Forum.


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Product Details
  • ISBN-13: 9780470822661
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Height: 228 mm
  • Returnable: N
  • Sub Title: and the Struggle for Leadership of the Electronics Industry
  • Width: 157 mm
  • ISBN-10: 047082266X
  • Publisher Date: 07 Dec 2010
  • Binding: Paperback
  • Language: English
  • Spine Width: 21 mm
  • Weight: 390 gr


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