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Persuasion and Influence For Dummies

Persuasion and Influence For Dummies


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About the Book

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with - and responding in an appropriate manner

Table of Contents:
Introduction 1 Part I: Preparing to Persuade and Influence 7 Chapter 1: Laying the Groundwork for Persuasion and Influence 9 Chapter 2: Finding Common Ground with Your Audience 27 Chapter 3: Establishing an Emotional Connection 57 Chapter 4: Putting Together a Compelling Case 73 Chapter 5: Establishing Your Credibility 93 Chapter 6: Exhibiting and Exercising Your Expertise 117 Part II: Developing Your Persuasive and Influencing Skills 135 Chapter 7: Listening Actively 137 Chapter 8: Gaining and Maintaining Your Audience’s Interest 155 Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177 Part III: Picking the Right Approach 205 Chapter 10: Getting Things Done with the Help of Others 207 Chapter 11: Leading by Example: Quietly Creating Big Change 229 Chapter 12: Appealing to Other People’s Drives, Needs and Desires 245 Part IV: Putting Persuasion and Influencing Skills into Practice 271 Chapter 13: Getting Physical: Putting Body Language to Work 273 Chapter 14: Perfecting Your Persuasive Voice 293 Part V: The Part of Tens 321 Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323 Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329 Chapter 17: Ten Ways to Persuade over the Phone 339 Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347 Index 357

About the Author :
Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body Language For Dummies.


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Product Details
  • ISBN-13: 9780470664025
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Language: English
  • ISBN-10: 0470664029
  • Publisher Date: 28 Sep 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 400


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