Responsible Business: How to Manage a CSR Strategy Successfully

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals." —William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

Table of Contents:
Acknowledgements ix About the editors xi List of contributors xii Introduction xv 1 What does a sustainability manager do? 1 Jason Leadbitter 2 An introduction to stakeholder dialogue 17 Bettina Palazzo 3 Who works in CSR? Staffi ng and recruitment in CSR 43 Andrew Cartland 4 A legal perspective on CSR 63 Jonathan S. Lux and Marie-Louise Orre 5 Corporate volunteering as a tool of strategic company development 77 Kirsten B. Wenzel 6 CSR assurance in practice: measuring and auditing sustainability 91 Martin G. Viehöver, Volker Türk and Sam Vaseghi 7 Sustainability reporting 2.0: from 'Trojan horse' to 'value booster' 107 Ralph Thurm 8 Ten rules for successful CSR communication 129 Norbert Taubken and Irina Leibold 9 Event project management best practice 143 Siegmar Ley 10 The role of IT in corporate sustainability strategies 153 Chris Preist 11 CSR in the hotel industry: the Accor perspective 171 Hélène Roques 12 Microfi nance: helping communities to develop 179 Hans-Ulrich Doerig 13 Sustainability management in the automotive sector 193 Gerhard Prätorius 14 Beyond marketing: CSR as a business strategy for SMEs – the Betapharm story 209 Nick Tolhurst 15 Sports sponsoring and CSR: lessons from HypoVereinsbank 229 Clemens Mulokozi and Klaus-Peter Storme 16 Five rules for sustainable supply chain management 239 Anselm Iwundu 17 Public private partnerships in corporate responsibility 251 Judith Kohler 18 CSR in developing countries 265 Isaac H. Desta 19 Carbon offsetting as a CSR strategy 279 Nick Tolhurst and Aron Embaye 20 Implementing profitable CSR: the CSR 2.0 business compass 289 Oliver Laasch and Ulises Flores 21 CSR 2.0: the evolution and revolution of corporate social responsibility 311 Wayne Visser Further reading 329 Index 333

About the Author :
Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel. Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.

Review :
"This book provides practical help for those responsible for implementing CSR strategy>" (Strategy Magazine, October 2010)