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Home > Business and Economics > Business and Management > Sales and marketing > The Buying Brain: Secrets for Selling to the Subconscious Mind
The Buying Brain: Secrets for Selling to the Subconscious Mind

The Buying Brain: Secrets for Selling to the Subconscious Mind


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About the Book

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Table of Contents:
Foreword ix Acknowledgments xi Part 1 Introducing the Buying Brain Chapter 1 $1 Trillion to Persuade the Brain 3 Chapter 2 Neuromarketing Technology 7 Chapter 3 Your Customer’s Brain Is 100,000 Years Old 17 Chapter 4 The Brain 101 33 Chapter 5 The Five Senses and the Buying Brain 41 Chapter 6 The Boomer Brain Is Buying 55 Chapter 7 The Female Brain Is Buying 65 Chapter 8 The Mommy Brain Is Buying 79 Chapter 9 The Empathic Brain Is Buying 93 Part 2 Engaging the Buying Brain Chapter 10 Neuromarketing Measures and Metrics 103 Chapter 11 The Consumer Journey 113 Chapter 12 The Buying Brain and Brands 119 Chapter 13 The Buying Brain and Products 135 Chapter 14 The Buying Brain and Packaging 155 Chapter 15 The Buying Brain in the Aisle 171 Chapter 16 The Buying Brain and Advertising 193 Chapter 17 The Buying Brain, Screens, and Social Media 219 Chapter 18 Vision of the Future 231 Notes and Sources 237 Index 247

About the Author :
DR. A.K. PRADEEP is the world’s leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging. He received the Advertising Research Foundation’s “Great Mind” Innovation Award in 2009. He is the founder and CEO of NeuroFocus, Inc., and works with many of the world’s leading companies, including CBS, Microsoft, Google, PayPal, Citibank, BlueCross BlueShield, Scottrade, and more. Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals.


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Product Details
  • ISBN-13: 9780470646847
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: Secrets for Selling to the Subconscious Mind
  • ISBN-10: 0470646845
  • Publisher Date: 16 Jul 2010
  • Binding: Digital (delivered electronically)
  • No of Pages: 272


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