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Home > Science, Technology & Agriculture > Other technologies and applied sciences > Other vocational technologies and trades > Hotel, hospitality and catering trades > The Restaurant: From Concept to Operation
The Restaurant: From Concept to Operation

The Restaurant: From Concept to Operation


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About the Book

Restaurant owners will continue to turn to The Restaurant because it helps them gain the skills needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. Greater emphasis is placed on restaurant business plans, restaurant management, and restaurant operations. The themes of sustainability and sustainable restaurant management have been added throughout. New sections have also been included on purchasing meat, cocktails, and the early history of eating out. All of this information will help restaurant owners make the decisions necessary to build a thriving business.

Table of Contents:
Chapter 1. Introduction 1 Chapter 2. Kinds and characteristics of restaurants and their owners 17 Chapter 3. Concept, location, and design 50 Chapter 4. Restaurant business and marketing plans 98 Chapter 5. Financing and leasing 124 Chapter 6. Legal and tax matters 161 Chapter 7. The menu 187 Chapter 8. Bar and beverages 216 Chapter 9. Food purchasing 241 Chapter 10. Planning and equipping the kitchen 261 Chapter 11. Restaurant operations and control 285 Chapter 12. Organization, recruiting, and staffing 309 Chapter 13. Employee training and development 342 Chapter 14. Service and guest relations 364 Chapter 15. Restaurant technology 382


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Product Details
  • ISBN-13: 9780470626436
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Edition: Revised edition
  • Language: English
  • Spine Width: 34 mm
  • Weight: 1142 gr
  • ISBN-10: 0470626437
  • Publisher Date: 21 Dec 2010
  • Binding: Hardback
  • Height: 243 mm
  • Returnable: N
  • Sub Title: From Concept to Operation
  • Width: 198 mm


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