Social Media 101: Tactics and Tips to Develop Your Business Online

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Table of Contents:
Acknowlegments xii Introduction: Why in the World Should You Care? xiii 1. Above All Else—People 1 2. What Social Media Does Best 5 3. Social Media Does Not Replace Marketing Strategy 8 4. Making Business Sense of Social Media 11 5. Social Media as Personal Power 12 6. Social Media for Your Career 18 7. Threading Some Trends Together 23 8. The Vital Importance of Your Network 28 9. Using Social Networking and Media Offline 31 10. Velocity, Flexibility, Economy 32 11. Snake Oil in Social Media 37 12. Who Cares? 43 13. Participation: The Key to Social Media 44 14. Social Media is a Set, Not a Part 51 15. Media is a Mix—Get Mixing 56 16. Social Media Starter Pack 59 17. Five Starter Moves for Introducing Social Media into Your Organization 67 18. Five Starter Moves: Should Blogging Go Next? 68 19. Five Starter Moves: Audio and Video 73 20. Five Starter Moves: LinkedIn, Facebook, and Twitter 76 21. A Sample Social Media Toolkit 78 22. Social Media and Social Network Starting Points 84 23. What Friends and Seinfeld Teach You about Growing Your Audience 94 24. Twitter Revisited 97 25. Case Study: For Those Who Pea on Social Media 103 26. Basic Business Blogging Suggestions 105 27. A Sample Blogging Work Flow 111 28. If You Intend to Blog Seriously 118 29. Performance and Your Audience: Blogging Tips 120 30. Some Tips to Fine-Tune Your Blog 122 31. How to Create Business from a Blog 127 32. 50 Blog Topics Marketers Could Write for Their Companies 132 33. Growing Your Audience: Some Basics 135 34. Be Effective in Meetings, and Use Social Media Tools 140 35. Programming for the Masses: Social Computing 144 36. Creatives and Your Secret Mission 147 37. Advice for Traditional and Local News Media 149 38. Social Networks are Your Local Pubs 152 39. Facebook and the Social Graph: Who Benefits? 155 40. The Value of Networks 156 41. Five Things to Do at a Social Networking Meetup 162 42. Delivering Content Value to Market Your Product 164 43. The Community Play 165 44. The Power of Links 169 45. Authority, Ownership, and Mechanics 172 46. Enabling Peer Collaboration Using Social Networks 174 47. 10 Ways to Make Your Next Conference Better 176 48. Who is Secretly Pitching You? 178 49. The Sound of Content Ripping Free from Its Page 182 50. Social Media—Talk is Cheap for Businesses 185 51. The Community Ecosystem 191 52. Social Media Starter Moves for Freelancers 194 53. Making a Business from Social Media 203 54. Make Your Blog Design Work for You 206 55. Social Media Starter Moves for Real Estate 211 56. How Do Realtors Demonstrate Community? 214 57. Social Media Starter Moves for Entertainers 216 58. Social Media Starter Moves for Entrepreneurs 219 59. Customer Service Needs New Channels . . . or Does It? 222 60. What I Want a Social Media Expert to Know 224 61. On Managing a Community 226 62. Make Your LinkedIn Profile Work for You 230 63. Develop a Strong Personal Brand Online: Part 1 233 64. Develop a Strong Personal Brand Online: Part 2 236 65. 100 Personal Branding Tactics Using Social Media 240 66. Blog Topics for Business-to-Business Customers 249 67. Starting a Social Media Strategy 253 68. Social Media Strategy: The Planning Stage 257 69. Social Media Strategy: Aligning Goals and Measurements 259 70. Writing E-mail That Gets Answered 263 71. Where I Learn Even More 267 72. What Do You Think People Want from Your Site 269 73. Musicians Play for Tips: The Importance of Comments 271 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing 273 75. Should Hotels Have Social Networks? 278 76. Essential Skills of a Community Manager 280 77. 50 Steps to Establishing a Consistent Social Media Practice 283 78. How to Reach and Influence Prospects 288 79. How Content Marketing Will Shake the Tree 292 80. Write Your LinkedIn Profile for Your Future 293 81. Consider a Marketing Funnel 296 82. Content Networks and Storefronts 298 83. How to Do More with Less Time 302 84. Creating Honest Content Marketing 308 85. How I Do It 309 86. What I Want PR and Marketing Professionals to Know 313 87. Best Social Media Advice from chrisbrogan.com 315 Index 321

About the Author :
Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at chrisbrogan.com.

Review :
"... interested in social media...and want to establish ways it might work for you this is a good place to start." (Financial Advisor, March 2011)