Twitter Power 2.0
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Table of Contents:
Foreword. Preface. Introduction: What Can Twitter Do for You? Chapter 1: An Introduction to the Social Media Landscape. So What Exactly Is Social Media? Social Media, So What? Why Social Media Really Is a Big Deal. The Different Types of Social Media Sites-Content to Suit Every Market. A Closer Look at Microblogging. Introducing ... Twitter! Chapter 2: What Is Twitter and Why Is It So Powerful? Twitter and Its Successes. The Power of Twitter's Immediate Feedback. Instant Access to Smart People 24/7. Chapter 3: Getting Started the Right Way on Twitter. Signing Up-Does Twitter Have the Web's Most Friendly Registration Page? Who's on Twitter? Your First Followers! Create an Inviting Twitter Profile. Choosing Your Twitter Picture. Designing Your Twitter Profile. Designing a Commercial Background Image for Twitter. Choosing the Right Colors. Notices to Notice. Tweeting with Your Mobile Phone. Sending Your Very First Tweet. Becoming a Follower. A Word about Security. Chapter 4: Building a Following on Twitter. Quantity or Quality: Choosing the Type of Following You Want. Quality: How to Be Intentional about Creating Your Own Network of Experts. Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter. Twitterank and Page Rank. Chapter 5: The Art of the Tweet. Tweet Etiquette. The Benefits of Following before Twittering. How to Join a Conversation. How to Be Interesting on Twitter. How to Drive Behavior. Chapter 6: The Magic of Connecting with Customers on Twitter. Identifying Problems and Soliciting Feedback. Discovering Your Top Fans, Promoters, and Evangelists. Your Micro Help Desk. Chapter 7: Leveraging Twitter for Team Communication. Twitter for Virtual Team Leaders. Creating a Twitter Account for a Virtual Team. Building a Team with Twitter. Chapter 8: Using Twitter to Help Build Your Brand. Create a Story. Portraying Your Brand with Your Profile. Tweet Style-What to Say When You're Building a Brand to Create Value and How to Say It. Reinforce the Core Message. Repetition, Repetition, Repetition. Writing the Tweets. Win Retweets. Create Hashtags and Run Hashtag Chats. Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers. Driving Followers to a Web Site. Promoting a Blog on Twitter. Twitter as a Resource for Post Ideas. Driving Followers to the Mall. Can You Put Affiliate Links on Twitter? Driving Followers to Register. Tracking Results and Testing Strategies. Tracking Multiple Tweets. Making the Most of Twitter's Trends. Chapter 10: Quick Ways to Make Money on Twitter. Earn with Advertising on Twitter. Offer Specialized Services. Barter, Buy, and Sell Your Way to Profit. Chapter 11: Beyond Twitter.com: Third-Party Tools You Will Want to Know About. SocialOomph. Twitterrific. Twhirl. Twitterfeed. Trendistic. Twellow. TweetBeep. TwitterCounter. TweetDeck. TwitThis. TweetAways. HootSuite. TwitPic. Chapter 12: Building Powerful Solutions on Top of the Twitter Platform. So What Is an API Anyway? What Can You Do With Twitter's API? Automating Your Twitter Experience. Creating Your Twitter App. Chapter 13: Putting It All Together. A 30-Day Plan for Dominating Twitter. Chapter 14: Power Twitterers. Conclusion. Directory Of Twitterers. Other Books by Joel Comm. Index.

About the Author :
Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Co de, a New York Times and BusinessWeek bestseller. Visit www.joelcomm.com for more information.


Best Sellers


Product Details
  • ISBN-13: 9780470563366
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Height: 215 mm
  • Returnable: N
  • Sub Title: How to Dominate Your Market One Tweet at a Time
  • Width: 145 mm
  • ISBN-10: 0470563362
  • Publisher Date: 14 May 2010
  • Binding: Paperback
  • Language: English
  • Spine Width: 20 mm
  • Weight: 310 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
John Wiley and Sons Ltd -
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!