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Pricing an iPhone Application For Dummies

Pricing an iPhone Application For Dummies


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About the Book

Success can be yours! Pick the right price to make your iPhone app irresistible You've developed this really great iPhone app. You know users will be lining up to get their hands on it. So how much do you charge? Here's how to decide! Follow the suggestions in this book to set your price, project revenue, and market your app. Discover the best ways to make your app pay — even if you start by giving it away. What's it worth? — look at iPhone app revenue models and see what's involved in pricing When free is smart — consider a free, limited-feature version of your app to intrigue customers or upsell to other products Become the Apple of their eye — why it pays to be among the App Store's featured favorites The fine line — keep your development costs, profit margin, and buyer appeal in balance Take a poll — survey people in your target market and learn what they're willing to pay Project! — learn to create realistic revenue projections To market, to market — get your product reviewed, blog and tweet about it, create a demo YouTube video, and market through social networks Let's review — learn from the reviews your app receives and decide if you should adjust your price Open the book and find: Why $9.99 is the limit for impulse buyers How you can justify charging more Secrets to building a customer base Perks available to the App Store's Top 100 How free apps can actually make you money Great ways to get your app noticed The benefits of being an advocate Tips on creating your own publicity

Table of Contents:
Introduction. Conventions Used in This Book. Foolish Assumptions. Icons Used in This Book. Where to Go from Here. Chapter 1: Pricing and Revenue Models. Identifying Revenue Streams. Paid apps. Price ranges. Free apps. Estimating Income. Determining your application's price point. Predicting an application's revenue. Testing estimates. Maximizing Sales. Participating in a promotion. Writing reviews. Offering a trial version. Repricing. Revising revenue projections. Moving on. Chapter 2: Ten Influential Review Sites. 148Apps. AppCraver. Apptism. AppVee. Gizmodo iPhone App Directory. Macworld. Major Newspapers. The Apple Web Site. The Unofficial Apple Weblog (TUAW). Wired Gadget Lab.

About the Author :
Aaron Nicholson is an interactive media designer/developer, musician, and theatre geek. His interactive media boutique has developed online productions for Fox, Warner Bros., Disney, and many others. He holds a BA from USC's Annenberg School for Communication. Joel Elad holds a BS in Computer Science & Engineering from UCLA, and an MBA from UC Irvine with an emphasis on Information Technology management and Entrepreneurship. Joel is a contributor to Entrepreneur Magazine regarding online store sales, and a regular contributor to Smartbiz.com. Damien Stolarz has authored several books on topics ranging from video blogging to car hacks. He holds a BS in Computer Science and Engineering from UCLA.


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Product Details
  • ISBN-13: 9780470557402
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Language: English
  • ISBN-10: 0470557400
  • Publisher Date: 17 Jul 2009
  • Binding: Digital download
  • No of Pages: 43


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