The Secret Language of Leadership
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative(270 Jossey-Bass Leadership Series)

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative(270 Jossey-Bass Leadership Series)


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About the Book

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Table of Contents:
Preface: My Leadership Journey vii Part One: What Is Transformational Leadership? 1 Introduction: Ten Mistakes Transformational Leaders Make 3 1 The Secret Language of Leadership 21 Part Two: The Language of Leadership: Key Enablers 51 2 Articulating a Clear, Inspiring Goal 53 3 The Leader’s Own Story: Committing to the Goal 65 4 Mastering the Audience’s Story 80 5 Cultivating Narrative Intelligence 92 6 Telling Truthful Stories 116 7 Leadership Presence: The Body Language of Leadership 132 Part Three: The Language of Leadership: Key Steps 147 8 Getting People’s Attention 149 9 Stimulating Desire 166 10 Reinforcing with Reasons 187 11 Continuing the Conversation 199 12 Epilogue 211 Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996 221 Appendix 2: Templates and Exercises 229 Appendix 3: What’s Your Narrative Intelligence? 235 Notes 245 Acknowledgments 265 About the Author 267 Index 269

About the Author :
The Author Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader’s Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world’s Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.

Review :
Named one of the "Best Business Books of the Year" (2007) by Financial Times: "Leaders don’t just execute strategy, they must inspire others to follow...This book explains how." (Financial Times, December 8, 2007) "Denning cohesively links the importance of narrative intelligence and telling stories to leadership success." (Library Journal, December 2007) "...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning."  (MyCustomer.com, Friday 7th December 2007) "This book's lucid explanations, vivid examples and practical tips are essential reading..."  (PublicNet.co.uk, Tuesday 4th December 2007) "...an array of glowing testimonials from truly famous people.  Definitely one for those interested in transformational change."  (Strategic Communication Management, December 2007) "…an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007)


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Product Details
  • ISBN-13: 9780470493250
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Language: English
  • Series Title: 270 Jossey-Bass Leadership Series
  • ISBN-10: 0470493259
  • Publisher Date: 18 May 2009
  • Binding: Digital (delivered electronically)
  • No of Pages: 304
  • Sub Title: How Leaders Inspire Action Through Narrative


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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative(270 Jossey-Bass Leadership Series)
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative(270 Jossey-Bass Leadership Series)
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