Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making? Beginning with an eye-opening discussion of what strategy is, Mission Impact: A Breakthrough Strategy for Nonprofits reveals how the process of strategy development should be designed with authoritative coverage of mission impact, vision, five year strategic stretch goals, strategy implementation, and management.
- Step-by-step guidance and practical tools
- Integrates the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds
- Cutting-edge ideas presented in a user-friendly fashion
The deteriorating quality of life in our communities screams out for immediate action – for breakthrough improvement, not just incremental changes. Mission Impact: A Breakthrough Strategy for Nonprofits will lead you and your organization to achieve breakthrough performance for maximum mission impact.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Table of Contents:
Introduction xiii
Acknowledgments xxi
About the Author xxv
Chapter 1 What Is Nonprofit Strategy? 1
What Is Strategy? 1
Strategy Guides Performance 7
Nonprofit Strategy 13
Hypothetical Example Organizations 15
Chapter 2 Designing the Strategy Development Process 19
Are You Ready? 19
Stakeholder Identification and Involvement 26
Length and Scope 30
The Strategy Development Group 32
Application to Hypothetical Organizations 35
Chapter 3 Your Mission Impact 49
The Mission Accomplishment Approach 49
The Mission Statement 51
Mission Accomplishment Measures 54
Your Mission Gap 64
Application to Hypothetical Organizations 66
Chapter 4 Vision for Your Organization 77
What Is Vision? 77
Aspirational Visions 78
Role of Aspirational Visions 86
Real-World Applications of Aspirational Visions 92
Application to Hypothetical Organizations 97
Chapter 5 Strategic Stretch Goals 103
What We Know about Goals 103
Outcome-Based SMART Goals 105
Almost Impossible 107
Real-World Applications of Stretch Goals 118
Application to Hypothetical Organizations 124
Chapter 6 Organization Assessment 131
Planning Your Assessment 131
External Assessments 134
Internal Assessments 134
The Venture Philanthropy Partners Capacity Framework 141
The SDG SWOT Analysis 144
Application to Hypothetical Organizations 146
Chapter 7 Strategy Development 159
Nonprofit Strategy Revisited 159
Creating Your Organization’s Strategy 160
The Strategy Narrative 166
Application to Hypothetical Organizations 173
Chapter 8 Strategy Implementation and Management 187
Strategy First 187
Aligning the Organization 189
Annual Operating Plans 195
Additional Management Concepts and Tools 200
Leveraging Your Commitment and Hard Work 219
Epilogue: The Seven Deadly Sins of Nonprofit Strategy 221
Appendix A Venture Philanthropy Partners Capacity Assessment Grid 223
Appendix B Summary of Hypothetical Organization Strategy Development Outcomes 257
References 275
AFP Code of Ethics for Professional Philanthropic Fundraisers 281
Donor Bill of Rights 283
Index 285
About the Author :
ROBERT M. SHEEHAN JR. is the Academic Director of the Executive MBA program at the Robert H. Smith School of Business at the University of Maryland, College Park, where he is also a Lecturer in the Department of Management and Organization. He is also Principal of Sheehan Consulting, which provides consulting services in strategy development and implementation, leadership and teamwork development, board development, and succession planning for businesses, nonprofits, and government entities. Rob has more than thirty years of executive management experience, including eighteen years as the CEO of two different national nonprofits. His PhD research focused on nonprofit organizational excellence and he is a published researcher on nonprofit performance. He is an active member of the Association of Fundraising Professionals, having served as President of both the Central Ohio and East Central Illinois chapters. He attained the association's CFRE (Certified Fund Raising Executive) designation in 1986.
