Managing Technology to Meet Your Mission
Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.
With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:
Achieving IT Alignment with Your Mission
STEVE HEYE, YMCA of the USA
Managing Technology Change
DAHNA GOLDSTEIN, PhilanTech
Measuring the Return on Investment of Technology
BETH KANTER, trainer, blogger and consultant
IT Planning and Prioritizing
PETER CAMPBELL, Earthjustice
Finding and Keeping the Right People
JAMES L. WEINBERG and CASSIE SCARANO, Commongood Careers
Budgeting For and Funding Technology
SCOTT MCCALLUM and KEITH R. THODE, Aidmatrix Foundation
Introduction to IT and Systems
KEVIN LO and WILLOW COOK,
TechSoup Global
Where Are Your Stakeholders, and What Are They Doing Online?
MICHAEL CERVINO, Beaconfire Consulting
Effective Online Communications
JOHN KENYON, nonprofit technology strategist
Effective Online Fundraising
MADELINE STANIONIS, Watershed
The Future of IT in Nonprofits
EDWARD GRANGER-HAPP, Save the Children
Praise for Managing Technology to Meet Your Mission
“This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!”
—KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC.
“NTEN’s Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!”
—JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY
Table of Contents:
Acknowledgments ix
The Authors xi
The Editors xvii
Introduction xix
Part One Planning and People 1
Chapter 1 Mission First: Achieving IT Alignment 3
Steve Heye
Chapter 2 Managing Technology Change 35
Dahna Goldstein
Chapter 3 Measuring the Return on Investment of Technology 53
Beth Kanter
Chapter 4 How to Decide: IT Planning and Prioritizing 79
Peter Campbell
Chapter 5 Finding and Keeping the Right People 101
James L. Weinberg, Cassie Scarano
Chapter 6 Budgeting for and Funding Technology 133
Scott McCallum, Keith R. Thode
Part Two The Tools 157
Chapter 7 The Foundation: Introduction to IT and Systems 159
Kevin Lo, Willow Cook
Chapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187
Michael Cervino
Chapter 9 Effective Online Communications 213
John Kenyon
Chapter 10 Donate Now: Online Fundraising 245
Madeline Stanionis
Chapter 11 Where Will We Be Tomorrow? 269
Edward Granger-Happ
Index 283
About the Author :
THE EDITORS
Holly Ross is the executive director of The Nonprofit Technology Network (NTEN).
Katrin Verclas is a former executive director and current board member of NTEN. She is an IT consultant and project manager.
Alison Levine is a special projects fellow with NTEN and has worked in the nonprofit sector for over ten years.
The Nonprofit Technology Network (NTEN) provides hands-on training, sector-wide research and a network of peers to nonprofit staff to help them effectively use technology in their work. They believe that technology allows nonprofits to work smarter, more efficiently, and with greater social impact.
