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Google Blogger For Dummies

Google Blogger For Dummies


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About the Book

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Table of Contents:
Introduction 1 Part I: Introducing Google Blogger 7 Chapter 1: Choosing Blogger as Your Blogging Software 9 Chapter 2: Welcome to the Blogosphere 19 Chapter 3: Blogging Basics and Buzzwords 29 Part II: Using Google Blogger 41 Chapter 4: Getting Started with Blogger 43 Chapter 5: Setting Up Your Blog 57 Chapter 6: Writing and Publishing Blog Posts 81 Chapter 7: Enhancing Your Blog with Templates 99 Chapter 8: Adding Features and Functionality with Elements and Gadgets 121 Chapter 9: Managing Your Blog 157 Part III: Making Money with Blogger 179 Chapter 10: The Business of Blogging 181 Chapter 11: Maximizing Revenue with Google AdSense 209 Part IV: Growing Your Audience 235 Chapter 12: The Power of Networking and Relationship Building 237 Chapter 13: Boosting Your Search Engine Ranking 259 Part V: Extending Your Blog 273 Chapter 14: Growing or Downsizing Your Blog 275 Chapter 15: Blogging from Different Media 287 Chapter 16: Moving Beyond Blogger 297 Part VI: The Part of Tens 307 Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309 Chapter 18: Ten Common Blogger Problems and Possible Solutions 319 Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327 Glossary 337 Index 345

About the Author :
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.


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Product Details
  • ISBN-13: 9780470407424
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Height: 236 mm
  • No of Pages: 384
  • Returnable: N
  • Weight: 716 gr
  • ISBN-10: 0470407425
  • Publisher Date: 27 Jan 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 20 mm
  • Width: 188 mm


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