About the Book
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.
From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.
The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.
Table of Contents:
Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney
Introduction -- New Foundations, New Frontiers
PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY
Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy
How to "Read" a Patent -
Understanding the Language of Proprietary Rights
Capturing Innovation: Turning Intellectual Assets Into Business Assets
Clarifying Intellectual Property Rights for the New Economy
PART II -
EXPLOITING INTELLECTUAL PROPERTY
Managing IP Financial Assets: Principles from the Securities Markets
The Process Laboratory: Developing Business-Driven Patents in the Information Age
Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank
From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research
Making Innovation Pay: Aligning Patent Rights with Business Strategy
Patent "Brands": Positioning IP for Shareholder Value
New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage
PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE
Measuring Intellectual Property Portfolio Performance
IP Leverage: Facilitating Corporate Value Creation
Using Patent Indicators to Predict Stock Portfolio Performance
Patenting Activity as an Indicator of Revenue Growth: Five Industries
The Economics of Patent Litigation
Avoiding Transaction Peril: Value-Based IP Due Diligence
Leveraging Brand to Generate Value
PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE
The Basics of Financing Intellectual Property Royalties
Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective
Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns
New Patent Issue: BioPharma Royalty Trust
The Relevance of IP Analysis in Technology-Driven M&A Transactions
Patents on Wall Street: Investment Banking Meets Intellectual Property
Creating Tomorrow: IP and the Future of Business
IP Glossary
Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals
Further Reading -
17 Important IP Books
Web Sites & Links (Annotated) -
40 Useful Locations
About the Author :
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.
Review :
"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)
"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)
"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)
"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)
"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)
"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)
"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)
"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)
"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)
"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)
"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)
"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)
