Tactical Transparency
Home > Business and Economics > Business and Management > Business strategy > Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Praise for Tactical Transparency "I think this book spells out this new form of online communication in an extremely clear and valuable way. It drives home the point that social networking and blogging are only as useful and effective as the energy you put forth. As CEO, if you are sincere in your belief that the consumer of today deserves an opportunity to be heard, and you believe in your mission and direction for the company you lead, then this kind of communication is appropriate and necessary for future success!" Cindi Bigelow, president, Bigelow Tea "Being better engaged with the marketplace than your competition is an advantage; transparency and authenticity are vital to that engagement. Engaging in an authentic conversation with the markets you serve brings nothing but opportunity." Jonathan Schwartz, CEO and president, Sun Microsystems "Social media is transforming our culture. Smart companies value social media as a cultural pathway to creating more trustworthy relationships with customers. Holtz and Havens have crafted an impressive blueprint on how to be successful in this new age." Jackie Huba, coauthor, Citizen Marketers and Creating Customer Evangelists "Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees." Paolo Tosolini, new media business manager, Microsoft Corp. "In a world of transparency, consumers cut through the bull, the fluff, the noise, and the decoys to see what's really at the unvarnished core. This excellent book written by two experts who have never taken off their own transparency goggles is part warning shot and part blueprint for the future." Pete Blackshaw, EVP, Nielsen Online, and author, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Table of Contents:
Foreword ( Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nition. 2. Someone May Be Looking: Transparency Done Right and Wrong. 3. Do You Have What It Takes? Characteristics of Transparent Organizations. Part Two: Tactics. 4. From Prospects to People: Why Opaque Selling Doesn t Deliver Long–Term Return on Investment. 5. Follow the Money: Financial Communications. 6. When Things Go Bad: Transparency During a Crisis. 7. Exposing the Company to the Employees Who Make It Work: Internal Transparency. 8. Meet the Press: Traditional Public Relations and Media Relations. 9. The View from the Top: The Role of Leadership. 10. En–Gauge the Conversation: How Issues Blogs Show People You re Listening. 11. From the Inside Looking Out: Employee Involvement. 12. Transparency Beyond Text: How Audio, Video, and Interactive Media Build Trust. 13. Profi le and Privacy: Transparency in Social Networks. 14. The Case for Face–to–Face: Transparency in Person. Part Three: Making It Real. 15. The Toothpaste Is Out of the YouTube: Addressing Loss of Control with Transparent Tactics. 16. Yeah, But . . . : Overcoming Objections. 17. Your Road Map to Transparency: Creating a Plan. 18. What s Next? The Future of Transparency. Notes. Acknowledgments. The Authors. Index.

About the Author :
Shel Holtz, an accredited business communicator, is a principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Aetna, John Deere, General Mills, USAA, Applied Materials, Symantec, Raytheon, World Bank, Petrobras, Disney, FedEx, Freescale Semiconductor, and more. He is the author of five communication–related books. John C. Havens is vice president of business development for BlogTalkRadio.com. His About.com Guide to Podcasting show has featured interviews with hundreds of new media′s leading minds. Previously, he was a professional actor, appearing in such films and TV shows as The Thomas Crown Affair, Law & Order, and Spin City.


Best Sellers


Product Details
  • ISBN-13: 9780470293706
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Jossey Bass Wiley
  • Height: 234 mm
  • No of Pages: 320
  • Spine Width: 27 mm
  • Weight: 512 gr
  • ISBN-10: 0470293705
  • Publisher Date: 25 Nov 2008
  • Binding: Hardback
  • Language: English
  • Series Title: J–B International Association of Business Communicators
  • Sub Title: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
  • Width: 157 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)
John Wiley and Sons Ltd -
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand(J–B International Association of Business Communicators)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!