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Home > Society and Social Sciences > Psychology > Cognition and cognitive psychology > Why Flip a Coin?: The Art and Science of Good Decisions
Why Flip a Coin?: The Art and Science of Good Decisions

Why Flip a Coin?: The Art and Science of Good Decisions


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About the Book

"It is rare to come across a book that can truly be called fascinating, but here is one."-New Scientist Why Flip a Coin? What's the best way to choose the right spouse? . . . How can I increase my chances of winning the office football pool? . . . By what process should I choose a candidate in the Senate race? . . . Could I possibly make more money playing poker instead of the stock market? Using examples gleaned from everyday life, noted physicist H. W. Lewis explains what science has discovered about the rules that govern good-and not-so-good-decision making. Full of provocative insights into human psychology and behavior, Why Flip a Coin? will leave you laughing-even as you're learning. "Should you read this book or not? If you don't read it you will surely miss out on Lewis's flinty wit and sharp sense of irony. The choice is clear. You needn't even flip a coin."-The Sciences "Lighthearted but far from flippant."-Amazon.com (Science Editor's Recommended Book)

Table of Contents:
Introduction vii 1 Basics: The First Cut 1 2 The Dating Game 4 3 Probability 12 4 Gains and Losses 23 5 Putting It All Together 31 6 Stability: The Social Island 42 7 The Prisoners’ Dilemma 48 8 Competitive Games 52 9 A Paradox 61 10 Rankings 67 11 Voting 73 12 Impossibility 83 13 Protecting the Future 89 14 Public Decisions 96 15 Apportionment 115 16 War: Lanchester’s Law 124 17 Fluctuations and Regression 131 18 Investing: The Stock Market 137 19 Gambling 150 20 Sports – Mainly Baseball 160 21 The Lady or the Tiger? 171 22 Law and Juries 178 23 Intro Redux 196 Index 199

About the Author :
H. W. LEWIS, Professor Emeritus of Physics at the University of California, Santa Barbara, received the 1991 American Institute of Physics Science Writing Award for Technological Risk. He is a member of the Defense Science Board and the President's Nuclear Safety Oversight Committee. H. W. LEWIS, Professor Emeritus of Physics at the University of California, Santa Barbara, received the 1991 American Institute of Physics Science Writing Award for Technological Risk. He is a member of the Defense Science Board and the President's Nuclear Safety Oversight Committee.


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Product Details
  • ISBN-13: 9780470255049
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: The Art and Science of Good Decisions
  • ISBN-10: 0470255048
  • Publisher Date: 20 Aug 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 206


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