AdWords For Dummies
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AdWords For Dummies

AdWords For Dummies


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About the Book

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Table of Contents:
Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profiting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your Starter Edition Account. Chapter 3: Setting Up Your Standard Edition Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects . Chapter 12: Building a “Climb the Ladder” Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can’t Help Becoming an Advertising Genius. Chapter 14: Slashing Your Costs with Conversion Tracking. Chapter 15: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes. Chapter 17: Ten AdWords Case Studies. Index.

About the Author :
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.


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Product Details
  • ISBN-13: 9780470224403
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Language: English
  • ISBN-10: 0470224401
  • Publisher Date: 05 Dec 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 394


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