eBay Business All-in-One Desk Reference For Dummies
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eBay Business All-in-One Desk Reference For Dummies

eBay Business All-in-One Desk Reference For Dummies


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About the Book

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Table of Contents:
Introduction. Part I: eBay Basics. Chapter 1: Hooking Up with Online Technology. Chapter 2: Navigating through eBay. Chapter 3: Signing Up and Getting Started. Chapter 4: Understanding eBay Sales. Chapter 5: Checking Things Out Before Buying. Chapter 6: Bidding to Win. Chapter 7: Completing the Transaction. Chapter 8: Participating in the Community. Part II: Essential Tools. Chapter 1: Researching on eBay. Chapter 2: Researching on the Web. Chapter 3: Efficient Communications for Better Sales. Chapter 4: Simplifying Payment with PayPal. Chapter 5: Using eBay’s Management Tools. Part III: Selling Like a Pro. Chapter 1: Be Sure Your Listings Make Cents. Chapter 2: Understanding the Finer Points of Selling. Chapter 3: Listing Your Items for Sale.1 Chapter 4: Using eBay’s Turbo Lister. Chapter 5: Managing Your Sales on My eBay. Chapter 6: Using PayPal to Organize Your Sales. Chapter 7: Checking Out Payment Alternatives. Part IV: Sourcing Merchandise. Chapter 1: Understanding Online Retailing. Chapter 2: Buying Merchandise Like the Pros. Chapter 3: Selling Other People’s Stuff. Chapter 4: Liquidation and Drop-Shipping. Part V: Presenting Your Items. Chapter 1: Your eBay Photo Studio. Chapter 2: Mastering eBay Photography. Chapter 3: Sprucing Up Your Listings with HTML. Chapter 4: Getting Your Photos Ready for eBay. Chapter 5: Getting Your Photos on the Web. Part VI: Promoting Your Goods. Chapter 1: Marketing Your Listings on eBay. Chapter 2: Developing Your Web Site. Chapter 3: Marketing Your Web Site and eBay Store. Chapter 4: Using PayPal to Increase Your Sales. Chapter 5: Getting Advertising Dollars from eBay. Part VII: Storing and Shipping. Chapter 1: Organizing Your Merchandise and Shipping Department. Chapter 2: Shipping without Going Postal. Chapter 3: Insuring Your Item’s Delivery. Part VIII: Power Selling. Chapter 1: Upgrading to eBay’s Selling Manager. Chapter 2: Mechanizing with Third-Party Auction Management Tools. Chapter 3: Studying Your Statistics. Chapter 4: Giving Customers Outside Assurance. Chapter 5: Becoming a PowerSeller. Chapter 6: Opening Your eBay Store. Part IX: Office and Legal. Chapter 1: Getting Legal with the State and the Feds. Chapter 2: The Joys of Taxes and Business Reporting. Chapter 3: Using Bookkeeping Software. Chapter 4: Keeping Your Business Secure Online. Chapter 5: Networking Your Office. Index.

About the Author :
Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.


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Product Details
  • ISBN-13: 9780470198209
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: For Dummies
  • Language: English
  • ISBN-10: 0470198206
  • Publisher Date: 04 May 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 864


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