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The Levity Effect: Why it Pays to Lighten Up

The Levity Effect: Why it Pays to Lighten Up


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About the Book

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.

Table of Contents:
Acknowledgments vii PART I: The Case for Levity 1 Chapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9 Chapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37 Chapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73 Chapter Four: Levity Effect—Respect: In You They Trust 101 Chapter Five: Levity Effect—Health: Good for What Ails You 113 Chapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129 PART II: Getting Lighter 145 Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151 Chapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171 Chapter Nine: Levity for Life: Bringing Home the Fun 191 Conclusion: Your Levity IQ 207 Notes 219 About the Authors 227 Learn More at Levityeffect.com 229

About the Author :
Adrian Gostick is the author of the New York Times bestsellers The Invisible Employee and The Carrot Principle, as well as the BusinessWeek bestseller A Carrot a Day, The Integrity Advantage, and The 24-Carrot Manager. Scott Christopher is an author, speaker, and regular columnist for Workplace HR magazine. He is the author of the book Lighten Up, as well as a film and television actor. Adrian Gostick ist Autor von verschiedenen sehr erfolgreichen Büchern; inklusive dem New York Times Bestseller Der unsichtbare Mitarbeiter und The Carrot Principle. Er ist auch der Autor der Wall Street Journal und Business Week Bestseller A Carrot Day, The Integrity Advantage und The 24-Carrot Manager, das von Larry King (CNN) als ein "Muss für moderne Manager" gelobt wurde. Seine Bücher wurden in 15 Sprachen übersetzt und werden in mehr als 50 Ländern weltweit verkauft. Scott Christopher ist Autor, Dozent und selbsterklärter Außenseiter in der Unternehmenswelt - nachdem er viele Jahre in der Traumwelt von Fernsehen und Film gearbeitet hat. Nachdem er in die normale Arbeitswelt zurückgekehrt ist, entdeckte er, dass es einen riesigen Unterschied gibt zwischen den Menschen, die sich Erfolg wünschen und denen, die etwas erreichen. Er entdeckte, dass die Kluft mit Leichtigkeit überbrückt werden kann. Scotts Enthusiasmus, seine Energie und sein einnehmender Humor ermöglichen unvergessliche Reden und Seminare, die Leute bewegen und zum Lachen bringen.

Review :
"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008) "Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)


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Product Details
  • ISBN-13: 9780470195888
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 215 mm
  • No of Pages: 240
  • Returnable: N
  • Sub Title: Why it Pays to Lighten Up
  • Width: 148 mm
  • ISBN-10: 0470195886
  • Publisher Date: 25 Apr 2008
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 503 gr


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