Can We Do That?!
Home > Business and Economics > Business and Management > Sales and marketing > Public relations > Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Table of Contents:
Acknowledgments. Chapter 1. Who Am I, and Why the Heck Should You Listen to Me? You don't know me from anyone-but I'm known. And I've gotten my clients known. Who am I? Why should you listen to me? Chapter 2. PR Basics. What IS PR? What is GOOD PR? What is BAD PR? What makes reported want to listen? What makes them want to shut you off and block your e-mail from their system? What makes reported and the public happy? What makes them unhappy? Chapter 3. Coming Up with the Off-the-Wall Idea, and Making It Stick. Talking about how no to be afraid of reaction to an idea, the beginnings of how to think differently, ways to get into that kind of think-different mindset, getting out of the office and into a good brain...ROAR to get your idea approved! Chapter 4. Coming Up with and Implementing the Big Idea-Part One. WebDive 2000 and our first of many "ARE YOU INSANE?" comments. Chapter 5. Coming Up with and Implementing the Big Idea-Part Two. The Flying Fingers Yarn Bus-Best Campaign of 2005. Chapter 6. Coming Up with and Implementing the Big Idea-Part Three. The AirTroductions Launch-One website, over 250 media outlets around the world. Chapter 7. Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful? The RegisterFree.Com Free Domain Name Hour-Or, how to shut down the Internet. Chapter 8. What Happens When You Lose Your Voice? Legal has just told you to shut up. Or a 60 Minutes crew is waiting in your lobby. No matter how much fun PR is, there's always crisis management to think of. A Primer. Chapter 9. You Don't Have to run Over Someone to Get Press. It's not about celebrity all of the time. In fact, sometimes it can be, just by note being. Chapter 10. What Happens When Your Perfectly Thought-Out Plan Hits a Snag? When your parachute opens and you get spun around, line twists are often the result. Kicking out of them tends to work and get you down safely. Here's how to kick out of potential snags that could leave you hung up. Chapter 11. Putting It All Together. Wrap-ups, what we've learned, what if something happens that we didn't talk about. Chapter 12. The Resources Section! Places to get more info, websites, mailing lists, groups, organizations, etc. Index.

About the Author :
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.


Best Sellers


Product Details
  • ISBN-13: 9780470116418
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
  • ISBN-10: 0470116412
  • Publisher Date: 05 Mar 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 224


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
John Wiley & Sons Inc -
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!