How to Deal with Difficult Customers
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How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent


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About the Book

Table of Contents:
Preface xi Acknowledgments xvii About the Author xix Introduction xxi 1 Understand the Ten Truths About SOBs! 1 2 Toughen up; Sharpen up; Grow up & Go up! 17 3 Don’t Just Be Better, Be Different! 41 4 Take the Fight Out of the Sales Process! 63 5 How to Face and Finesse the SOB “Quadruple Threat”! 83 6 Shovel the Piles While They’re Small! 97 7 Create a Cult! 109 8 Create Urgency to Buy Today! 119 9 Learn to Read an SOB’s Mind! 133 10 Be Prepared to Walk Away! 145 Notes 157 Bibliography 159

About the Author :
DAVE ANDERSON is an entrepreneur, author, columnist, trainer, and speaker. The author of two previous Wiley books, Up Your Business! and If You Don't Make Waves, You'll Drown, Dave also writes a leadership column for Dealer Magazine and has produced numerous books, cassettes, CDs, videos, and other training resources. He gives 150 speeches, presentations, and workshops each year on sales and leadership development to audiences from around the world. Dave is also President of Dave Anderson's Learn To Lead and LearnToLead.com, a cutting-edge Web site providing hundreds of free training resources to thousands of people in over thirty countries.


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Product Details
  • ISBN-13: 9780470086339
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
  • ISBN-10: 0470086335
  • Publisher Date: 21 May 2013
  • Binding: Digital (delivered electronically)
  • No of Pages: 192


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How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
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How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
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