Customer Data Integration
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Customer Data Integration: Reaching a Single Version of the Truth(7 Wiley and SAS Business Series)

Customer Data Integration: Reaching a Single Version of the Truth(7 Wiley and SAS Business Series)


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About the Book

Table of Contents:
Foreword xi Introduction xvii Acknowledgment xxv Chapter 1 Executives Flying Blind 1 Slouching toward Customer Focus 1 Management Mandates Customer Intimacy 4 Data Back in the Limelight 8 What We Don’t Know Can Hurt Us 17 CDI and CRM: A Rapprochement 28 Manager Do’s and Don’ts 30 Chapter 2 Master Data Management and Customer Data Integration Defined 33 Delineating the Boundaries of CDI 34 A CDI Taxonomy 46 Components of CDI 55 Manager Do’s and Don’ts 58 Chapter 3 Challenges of Data Integration 61 Data—Always the Bridesmaid 62 Five Mainstay Challenges of Data Integration 71 Manager Do’s and Don’ts 78 Chapter 4 “Our Data Sucks!”: The (Not So Little) Secret about Bad Data 81 Data Quality: The Movie 82 Bad Data’s High Cost 83 Data Quality: Job Number Two 86 Data Quality and Master Data Management 89 Manager Do’s and Don’ts 112 Chapter 5 Customer Data Integration Is Different: A CDI Development Framework 115 Not Your Father’s Development Methodology 116 Top-Down versus Bottom-Up 117 A CDI Implementation Framework 130 Change Management for CDI 140 Manager Do’s and Don’ts 142 Chapter 6 Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship 145 Sturm und Drang of Data Ownership 146 The Truth about Managing Data as an Asset 148 A Case for Data Governance 150 Organizing around Data 156 Challenges of Adoption and Consensus 177 Coming Full Circle: Data Management and CDI 179 Manager Do’s and Don’ts 180 Chapter 7 Making Customer Data Integration Work 183 Responsibilities of a CDI Architecture 183 Data Integration the Old-Fashioned Way 184 Data Integration via CDI 187 How It Works: Core Functionality of the CDI Hub 189 Eight Core Functions of Hub Processing 194 Synchronizing the Hub and Source System 200 Integrating Multiple Systems with the CDI Hub 201 Source System Data: Persistent Storage versus Registry Access 206 The CDI Hub in the IT Architecture 211 Manager Do’s and Don’ts 217 Chapter 8 Making the Case for Customer Data Integration 219 Benefits of CDI Investment 220 Building the Business Case 233 Keeping the Saboteurs at Bay 242 Internal Public Relations for CDI 247 Manager Do’s and Don’ts 250 Chapter 9 Bootstrapping Your Customer Data Integration Initiative 253 Getting CDI Right 254 Building the CDI Team 263 Fierce Conversations: Talking to CDI Vendors 267 Manager Do’s and Don’ts 269 Glossary 271 Index 285

About the Author :
Jill Dyché is a partner and cofounder of Baseline Consulting, a professional services firm that helps companies solve problems with data. She is an internationally recognized author, speaker, and business consultant, and a frequent lecturer and writer on the business value of technology. Jill is responsible for delivering key industry and client advisory services. Her two previous books were e-Data and The CRM Handbook, the authoritative guide to customer relationship management. Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.


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Product Details
  • ISBN-13: 9780470056288
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Series Title: 7 Wiley and SAS Business Series
  • ISBN-10: 0470056282
  • Publisher Date: 06 Jul 2006
  • Binding: Digital (delivered electronically)
  • No of Pages: 320
  • Sub Title: Reaching a Single Version of the Truth


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