Managerial Economics - Analysis, Problems, Cases 7e (Wse)
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Managerial Economics - Analysis, Problems, Cases 7e (Wse)

Managerial Economics - Analysis, Problems, Cases 7e (Wse)


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About the Book

Visit http://truett.swcollege.com The site offere students and instructors an excellent mix of online materials to enhance the teaching and learning of managerial economics: Teaching Resources Learning Resources EconNews Online EconDebate Online EconData Online EconLinks Online

Table of Contents:
PART I: THE FIRM AND ITS ENVIRONMENT. 1. Introduction, Environment, and Methodology. 2. Revenue of the Firm. 3. Topics in Demand Analysis and Estimation. 4. Economic Forecasting. PART II: PRODUCTION, COST, AND PROFIT MAXIMIZATION. 5. Theory of Production. 6. Cost of Production. 7. Profit Analysis of the Firm. PART III: MARKETS AND THE BEHAVIOR OF THE FIRM. 8. Perfect Competition and Monopoly: The Limiting Cases. 9. Monopolistic Competition, Oligopoly, and Rivalrous Market Structures. 10. Selected Topics in Pricing and Profit Strategy. 11. Factor Markets and Profit-Maximizing Employment of Variable Inputs. PART IV: ANALYSIS OF PROJECT DECISIONS. 12. Fundamentals of Project Evaluation. 13. Risk in Project Analysis. PART V: THE FIRM AND THE PUBLIC SECTOR. 14. Economics of Public Sector Decisions. 15. Legal and Regulatory Environment of the Firm. Appendix A: Mathematical Appendix. Appendix B: Interest Factor Tables. Appendix C: Answers to Selected Odd-Numbered Problems. Glossary. Index.

About the Author :
Lila J. Truett (Ph.D., University of Iowa) has had an unusually long tenure as Director of the Division of Economics and Finance at The University of Texas at San Antonio. Her husband, Dale B. Truett, has been honored with an Ashbel Smith Professorship, the University's highest distinction for scholarship and research. Dale Truett received his doctorate from the University of Texas at Austin and served as founding chairman of the Department of Economics at Florida International University and founding Director of the Division of Economics and Finance at the University of Texas at San Antonio. The Truett;s have a wealth of consulting experience and include among their clients a number of Fortune 500 and Fortune 100 firms. Lila and Dale Truett have written three economics textbooks. In addition, jointly and separately, they have contributed many articles to scholarly journals, among them the American Economic Review, the Southern Economic Journal, Applied Economics, the Journal of Productivity Analysis, the Journal of Risk and Insurance, the Journal of Development Economics, and the Journal of Economic Education. In addition to managerial economics and microeconomic theory, their research interests include industrial development and international trade. These have taken them to more than 30 countries in the past 15 to 20 years and given them an especially broad perspective on business and economic problem solving.


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Product Details
  • ISBN-13: 9780470003374
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley and Sons (WIE)
  • Height: 235 mm
  • Returnable: N
  • Width: 193 mm
  • ISBN-10: 0470003375
  • Publisher Date: 20 Jun 2000
  • Binding: Hardback
  • Language: English
  • Weight: 1304 gr


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