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Home > Society and Social Sciences > Society and culture: general > Social groups, communities and identities > Social classes > The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life
The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life

The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life


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About the Book

A maverick economist looks at the growing influence of today's newest "Creative Class" and offers innovative and practical lessons for business and workers. Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives. Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fund


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Product Details
  • ISBN-13: 9780465024766
  • Publisher: Basic Books
  • Publisher Imprint: Basic Books
  • Height: 236 mm
  • Returnable: N
  • Width: 156 mm
  • ISBN-10: 0465024769
  • Publisher Date: 01 May 2002
  • Binding: Hardback
  • Language: English
  • Weight: 727 gr


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