The Manager's Case Book of Business Strategy - Bookswagon UAE
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The Manager's Case Book of Business Strategy

The Manager's Case Book of Business Strategy


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About the Book

This is a casebook aimed at managers and business students; demonstrates the basic styles of corporate planning and how the process operates in practice. Some cases concentrate on the basics of setting up strategic planning systems, while others show the planning process working at a highly sophisticated level that sometimes involves rapid changes in strategy.

Table of Contents:
Part 1 Setting corporate direction in an uncertain environment: using scenarios to develop strategies at Shell, J.P.Leemhuis; analyzing the business portfolio in Black & Decker Europe, Robert Walker; setting corporate objectives and operational targets for British Airports Authority, Don Turner; assessing country risk and business potential at National Westminster Bank, David Kern; using issues management to deal with public issues, C.B.Arrington and R.N.Sawaya. Part 2 Crisis and recovery - managing radical change: creating a productive organizational culture at Shell Chemicals, Ian Thornley; the turnaround at MFI - from troubled mail-order firm to leading furniture retailer, Jack Seabright; ICL - crisis and swift recovery, David Marwood, Fiat - getting back on the road, Fabrizio Galimberti. Part 3 Implementing profitable growth strategies: strategic leadership through corporate planning at ICI, Alan I.H.Pink; successful strategies - the story of Singapore Airlines, Karmjit Singh; implementing corporate strategy - the story of International Thomson, Gordon C. Brunton; strategic planning for the world wide fund, George J.Medley; strategic planning in the Thomas Cook Group, Adrian Davies. Part 4 Transforming company cultures and achieving excellence: achieving Japanese productivity and quality levels at a US Plant, Kazuo Ishikure; the quest for quality at Philips, Kees Van and Roger Williams; changing the corporate culture of Rank Xerox, Paul Chapman; creating a new organization and culture at Scandanavian Airlines, Olle Stiwenius; Woolworth's drive for excellence, Don Rose; from organization development to corporate development at Trebor, Arthur Chapman; strategic planning for information systems at Segas, Alfred C.Collins. Part 5 Responding to de-regulation and privatization: competing with AT & T, Kathleen Reichert Smith; the transformation of the Trustee Savings Bank, Ian Marshall; the NEC employee buy-out a new form of industrial enterprise, Sir Peter Thompson.


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Product Details
  • ISBN-13: 9780434919086
  • Publisher: Butterworth-Heinemann
  • Publisher Imprint: Butterworth-Heinemann
  • Height: 234 mm
  • Width: 156 mm
  • ISBN-10: 043491908X
  • Publisher Date: 27 Nov 1989
  • Binding: Hardback
  • Weight: 66 gr


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