The Elements of Eloquence: Secrets of the Perfect Turn of Phrase

From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry… From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable. In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say—you simply need to say it well. In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.

About the Author :
Mark Forsyth, author of The Horologicon and The Etymologicon, was given a copy of The Oxford English Dictionary as a christening present and has never looked back. He is the creator of The Inky Fool, a blog about words, phrases, grammar, rhetoric, and prose. He has contributed to the New York Times, Wall Street Journal, and Huffington Post. He lives in the UK.

Review :
Praise for The Elements of Eloquence “Besides reinvigorating our sense of the ingredients and recipes that make our utterances flavorsome, Mr. Forsyth has a flair for finding zesty examples. As he moves in 39 succinct chapters through techniques such as hyperbaton (deliberate disruption of a sentence’s logical word order) and enallage (calculated disregard for conventional syntax), his frame of reference proves admirably wide. One moment we are in the company of the Athenian orator Demosthenes, the next we’re rubbing shoulders (or shoulder pads) with Dolly Parton. Mr. Forsyth wants to drive home the point that potent rhetorical devices are all around us—whether in political speeches, advertisements or Katy Perry lyrics—and he does that handsomely.”—The Wall Street Journal Praise for The Horologicon “This is not a book to be gulped down at a sitting, but gently masticated to be savored in small bites…[Forsyth’s] irreverent commentary on the history of the terms and when to use them is worth reading…Every page contains a new jewel for logophiles and verbivores everywhere.”—Publishers Weekly “Forsyth’s fascinating entries employ erudite humor and playful historical anecdotes to make these dusty old words sound fresh again. In doing so, he succeeds in creating a book to be not just browsed but absorbed. Get ready to be impressed and entertained.”—Library Journal Praise for The Etymologicon “The Facebook of books…Before you know it, you’ve been reading for an hour.”—The Chicago Tribune “A breezy, amusing stroll through the uncommon histories of some common English words…Snack-food style blends with health-food substance for a most satisfying meal.”—Kirkus Reviews “The stocking filler of the season...How else to describe a book that explains the connection between Dom Perignon and Mein Kampf.”—Robert McCrum, The Observer