Buy Religion and Commodification Book by Vineeta Sinha
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Society and Social Sciences > Society and culture: general > Social groups, communities and identities > Social groups: religious groups and communities > Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)
Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)

Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)


     0     
5
4
3
2
1



International Edition


X
About the Book

Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices.

Traditionally, both services and objects required for worship were provided and produced by occupational communities. The almost sacred connection between caste groups and occupation/profession has been clearly severed in many diasporic locations, but importantly in India itself. As such, skills and expertise required for producing an array of physical objects in order to support Hindu worship have been taken over by clusters of individuals with no traditional, historical connection with caste-related knowledge. Both the transference and disconnect just noted have been crucial for the ultimate commodification of objects used in the act of Hindu worship, and the emergence of an analogous commercial industry as a result. These developments condense highly complex processes that need careful conceptual explication, a task that is exciting and carries enormous potential for theoretical reflections in key fields of study.

Using the lens of ‘visuality’ and ‘materiality,’ Sinha offers insights into the everyday material religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where religious objects have become commodified.



Table of Contents:

1. Everyday Hindu Religiosity and Ritual Objects 2. ‘Mapping’ Spaces and Objects: ‘Diaspora Hinduism’ and ‘Puja Items’ 3. Homes for Gods: Prayer Altars for Family Shrines 4. Visual Representations of Hindu Divinity: Disentangling ‘Material’ from ‘Deity’ from ‘Commodity’ 5. Flowers for Worship, Flowers for Sale: Straddling the ‘Sacred’ and the ‘Secular’ 6. Religion and Commodification: What Are the Possibilities for Enchantment?



About the Author :
Vineeta Sinha is Associate Professor and teaches at the Department of Sociology at the National University of Singapore. She obtained her M.A and Ph.D in Anthropology from the Johns Hopkins University. She is the author of A New God in the Diaspora? Muneeswaran Worship in Contemporary Singapore, (Singapore University Press & Nordic Institute of Asian Studeis 2005).


Best Sellers


Product Details
  • ISBN-13: 9780415873635
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Height: 229 mm
  • No of Pages: 242
  • Sub Title: 'Merchandizing' Diasporic Hinduism
  • Width: 152 mm
  • ISBN-10: 0415873630
  • Publisher Date: 13 Oct 2010
  • Binding: Hardback
  • Language: English
  • Series Title: Routledge Research in Religion, Media and Culture
  • Weight: 548 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)
Taylor & Francis Ltd -
Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Religion and Commodification: 'Merchandizing' Diasporic Hinduism(Routledge Research in Religion, Media and Culture)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!