The Music Industry Handbook: (Media Practice)

The Music Industry Handbook provides a clear introduction to how the music industry works, unpacking the complex structures within the industry and mapping it as it exists today. Paul Rutter introduces readers to key industry sectors in an easy-to-digest format, then goes on to explore the essential elements of these sectors and how they work in practice. The Music Industry Handbook opens with a foreword by Feargal Sharkey, and boasts interviews and profiles with major figures in the industry such as Pete Astor, Marius Carboni, Stu Lambert, Simon May and Mike Smith, offering insightful background knowledge into working in the music business. The book has a practical focus, yet it also discusses relevant theoretical perspectives and chronology, and thus avoids being simply an 'expose'. In a fast-evolving market, the author offers advice on keeping up-to-date with future developments, and guides those wishing to enter the industry on the myriad of roles available. The Music Industry Handbook provides valuable business strategies and 'start-up' tools for those that wish to set up independent music ventures, and offers clear explanations of numerous issues including legal trading, ownership and IP music law, copyright, exploitation and protective measures, gatekeeping and hidden music income streams. Throughout the book are suggestions for further reading and valuable source links that guide the reader towards key music industry and media texts, as well as a comprehensive glossary of industry-related terms. The Music Industry Handbook will be invaluable to both new and veteran music-makers, promoters, musicians and managers, and students who want to build confident futures within the music industry.

Table of Contents:
Notes on Contributors Acknowledgements Foreword Feargal Sharkey 1. Introduction 2. Music into Industry Paul Rutter and Pete Astor 3. The Live Music Industry Sector 4. Music Ownership into Copyright 5. Music Publishing 6. The Recorded Music Industry Sector Paul Rutter and Mike Smith 7. Managing Music 8. Promoting Music 9. Synchronisation and Non-Music Brands Stu Lambert and Simon May 10. The Classical Music Business Marius Carboni 11. Music Venture Strategies 12. Trading in the Music Industry 13. Into the Future Glossary Index

About the Author :
Paul Rutter is a musician, international songwriter/composer, music producer, writer and principle lecturer in music. He has over 30 years' experience in the music industry and has ongoing research interests in evolutionary global music industries.

Review :
'This book has captured the real essence of working in the modern day music business with accuracy and honesty!' Colin Lester, International Music Manager, Twenty First Artists 'An invaluable introduction to all students seeking an insight into today's rapidly-changing popular music industry.' Dr Colin Riley, Composer and Senior Lecturer Brunel University 'This interesting handbook discusses many important issues relevant to today's industry and tackles challenging subjects such as the latest income streams for creators, in an easy to understand way, providing a very useful resource for any young individual aiming for a career in music.' Guy Fletcher, Chairman of PRS 'A comprehensive overview of all the key aspects of the music industry in Britain within a contemporary context. A much needed and long awaited textbook for British students of Music Industry and allied areas.' Dr. Milan Todorovic, Course Leader Music & Media Management and director of the Centre for Research in Cultural Industry Management at London Metropolitan University 'Stu Lambert's chapter on music synchronisation and non-music brands, provides fascinating insight and comment on this highly creative field of music making and exploitation in respect of these contemporary emerging markets.' Simon May, International Music Composer 'Dr Carboni's chapter provides a fascinating survey of what goes on behind the scenes to harness new strategies and technology in maintaining and broadening the audience for classical music.' Geoffrey Norris, Music Critic, The Daily Telegraph 'In his chapter, Marius Carboni helpfully elucidates the complexities of the classical music industry in terms which are not daunting for the layman and offers insider insights to the artistic ambitons and business goals of the multi-national record companies.' Hugh Canning, Chief Classical Music Critic, The Sunday Times 'Marius Carboni's chapter on the classical music business makes compelling reading, with key trends in marketing, social networking and the digital revolution observed from the perspective of a real specialist in the field.' Professor Timothy Blinko, University of Hertfordshire