Consumer Behaviour Analysis
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Consumer Behaviour Analysis: Critical Perspectives on Business and Management(Critical Perspectives on Business and Management)

Consumer Behaviour Analysis: Critical Perspectives on Business and Management(Critical Perspectives on Business and Management)


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About the Book

Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

Table of Contents:
Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making

Review :
This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski


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Product Details
  • ISBN-13: 9780415196420
  • Publisher: Taylor & Francis Ltd
  • Binding: SA
  • Language: English
  • Series Title: Critical Perspectives on Business and Management
  • Weight: 2780 gr
  • ISBN-10: 0415196426
  • Publisher Date: 15 Nov 2001
  • Height: 234 mm
  • No of Pages: 1416
  • Sub Title: Critical Perspectives on Business and Management
  • Width: 156 mm


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Consumer Behaviour Analysis: Critical Perspectives on Business and Management(Critical Perspectives on Business and Management)
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Consumer Behaviour Analysis: Critical Perspectives on Business and Management(Critical Perspectives on Business and Management)
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