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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Small businesses and self-employment > Principles of Small Business: (Principles of Management S.)
Principles of Small Business: (Principles of Management S.)

Principles of Small Business: (Principles of Management S.)


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About the Book

This text is designed to help small business practitioners to understand the complex issues involved in creating a professional and successful firm. The text tackles the various issues in three sections: the difficulties of getting into business; the difficulties of staying in business; the difficulties of deciding whether to invest or to sell the business. A range of case examples are used to illustrate the key questions entrepreneurs must address. Whether you are a student studying small business enterprise, planning to start your own business or already running one, this book offers a detailed insight into the key problems that may arise. It explains solutions to those problems and maps a route to success.

Table of Contents:
Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?


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Product Details
  • ISBN-13: 9780415113465
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Height: 230 mm
  • Returnable: N
  • ISBN-10: 0415113466
  • Publisher Date: 24 Jun 1997
  • Binding: Paperback
  • Language: English
  • Series Title: Principles of Management S.


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