Morality and the Market
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Home > Business and Economics > Business and Management > Business ethics and social responsibility > Morality and the Market: Consumer Pressure for Corporate Accountability(Consumer Research & Policy Series)
Morality and the Market: Consumer Pressure for Corporate Accountability(Consumer Research & Policy Series)

Morality and the Market: Consumer Pressure for Corporate Accountability(Consumer Research & Policy Series)


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About the Book

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? The current debate about business ethics and the role of business in society has focused attention on corporate moral and commercial obligations. As a consequence, consumer sovereignty, and its use to determine ethical business practice, has become an important issue. In this review of the relationship between business and society, Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers, often in conjunction with pressure groups, have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. In asking what decisions do consumers make in markets?, he concludes that the market may act as an arbiter of good and bad business practice. Focusing on consumer boycotts as a specific form of this consumer behaviour, and explaining how boycotted business. This book should be of interest to lecturers and students of marketing and social administration, also of interest to consumer pressure groups.

Table of Contents:
Part One: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System Part Two: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses 10. Conclusions.


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Product Details
  • ISBN-13: 9780415058216
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Height: 216 mm
  • Sub Title: Consumer Pressure for Corporate Accountability
  • Width: 138 mm
  • ISBN-10: 041505821X
  • Publisher Date: 07 Mar 1991
  • Binding: Paperback
  • Series Title: Consumer Research & Policy Series
  • Weight: 470 gr


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