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Home > Reference > Interdisciplinary studies > Communication studies > Seeing and Believing: The Influence of Television(Communication and Society)
Seeing and Believing: The Influence of Television(Communication and Society)

Seeing and Believing: The Influence of Television(Communication and Society)


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About the Book

Television has a powerful impact on our beliefs and is open to use as a political and propaganda tool. Greg Philo has taken a new approach to examining these issues by inviting groups of television viewers to write their own news programmes, based on news pictures from the 1984-5 British miners' strike. The results are telling. For most in the groups, seeing was believing: they were able to reproduce central themes and even individual phrases from television coverage of the strike, over a year after the events. Some groups, however, rejected television versions of the world. The author investigates their reasons for this, and shows that what is seen on the news is interpreted through viewers' personal histories, political cultures, and class experience.

Table of Contents:
Introduction; Chapter 1 Making the news; Chapter 2 Practical experience and knowledge; Chapter 3 Occupational groups; Chapter 4 Special interest groups; Chapter 5 Residential groups; Chapter 6 Conclusions: news content and audience belief; Chapter 7 Issues in news content, effects, and ‘bias’;

Review :
`A useful contribution to the debate about freedom of expression and access. The research work shows how powerful television can be' - Inter Media


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Product Details
  • ISBN-13: 9780415036214
  • Publisher: Taylor & Francis Ltd
  • Binding: Paperback
  • Language: English
  • Series Title: Communication and Society
  • Weight: 470 gr
  • ISBN-10: 0415036216
  • Publisher Date: 28 Jun 1990
  • Height: 216 mm
  • No of Pages: 252
  • Sub Title: The Influence of Television
  • Width: 138 mm


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