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An Introduction to Business Ethics

An Introduction to Business Ethics


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About the Book

"An Introduction to Business Ethics" provides an introduction to the subject of ethics and values in the business environment. Set firmly in a European context, the book spans the range of subjects in business ethics, including: theories of ethics; capitalism and free enterprise; marketing; employment; the "greening" of business; and the international business culture. The book deals with issues which will confront business students in their future careers. It employs original articles by the authors, selected readings, discussion topics and case studies to encourage independent thought. It provides an outline of ethical theory and explains the issues surrounding the application of ethics and values to decision-making in business. This book has been written for students of business studies, management and philosophy at undergraduate and MBA level.

Table of Contents:
Part 1 Setting the scene: why business ethics?; the history of business ethics. Part 2 Business ethics - its scope and purpose: what is business ethics?; how is it done?; how is it possible?; why do it?; does it work?; cases and issues - ethically active businesses - the work of business in the community. Part 3 Ethical theory: cognitivism and non-cognitivism; religious morality; consequentialism v non-consequentialism; utilitarianism - an ethic of warfare; Kantianism - an ethic of duty; natural law - an ethic of rights; applying ethical theories; cases and issues - the new consumer survey. Part 4 Capitalism, markets and justice: what is capitalism?; markets, social markets, and market socialism; is capitalism just?; cases and issues - the story of NFC. Part 5 Corporations and responsibility: the nature of business corporations; social responsibility; identity and accountability; corporate governance; cases and issues - making the punishment fit the crime - the Zeebrugge disaster. Part 6 The workplace - employment: employment and rights; the "right to work"?; equality of opportunity; affirmative action; the fair wage; trade unions; employer rights and employee loyalties; cases and issues - Opportunity 2000. Part 7 Accounting and investment: ethics and the world of finance; the ethics of investment; privatization; case study - Polly Peck. Part 8 Reaching the markets: the ethics of persuasion; persuasion and respect for persons; a consequentialist view; advertising the readings; case study - cigarette advertising. Part 9 The greening of business: what is a green business?; green business or customer choice; case study - the Body Shop. Part 10 Ethics and international business: cases and issues - City of Joy.


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Product Details
  • ISBN-13: 9780412460807
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Height: 234 mm
  • Width: 156 mm
  • ISBN-10: 0412460807
  • Publisher Date: /10/1993
  • Binding: Paperback
  • Weight: 800 gr


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