Sony: the Private Life
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Home > Business and Economics Books > Business and Management > Sony: the Private Life
Sony: the Private Life

Sony: the Private Life


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About the Book

From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.

Review :
.,."filled with...insiders' tales, making it the most vivid and detailed account in English of the personalities who built the $50 billion-plus consumer-electronics giant. Nathan...got access to dozens of executives who had contributed to or witnessed Sony's development since its 1946 founding in war-devastated Tokyo." ..."filled with...insiders' tales, making it the most vivid and detailed account in English of the personalities who built the $50 billion-plus consumer-electronics giant. Nathan...got access to dozens of executives who had contributed to or witnessed Sony's development since its 1946 founding in war-devastated Tokyo." "A vivid and fascinating glimpse into the Japanese soul of this most un-Japanese company....Nathan's talents as interviewer and synthesizer are formidable." -- Ronald Dore, Senior Research Fellow, London School of Economics "Readers should be thankful that the most thorough history of Sony yet written comes from a writer steeped in Japanese culture rather than in business. Nathan provides readers with a thorough and entertaining history of the company that rose out of the ashes of WWII to embody Japan's postwar resurrection." "Sony' provides an unusually readable and accessible depiction of how this lattice of winks and nods succeeds in accomplishing its goals." "A masterful portrait of individuals working together--and occasionally at odds--to generate new products and businesses, including a few clunkers....Readers will find here a sensitive exploration of what lies underneath the Sony corporate surface, particularly the force of loyalty and personal bonds....Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets." Kirkus Reviews "Readers should be thankful that the most thorough history of Sony yet written comes from a writer steeped in Japanese culture rather than in business. Nathan provides readers with a thorough and entertaining history of the company that rose out of the ashes of WWII to embody Japan's postwar resurrection." Publishers Weekly "A vivid and fascinating glimpse into the Japanese soul of this most un-Japanese company....Nathan's talents as interviewer and synthesizer are formidable." -- Ronald Dore, Senior Research Fellow, London School of Economics "Sony' provides an unusually readable and accessible depiction of how this lattice of winks and nods succeeds in accomplishing its goals." The San Francisco Chronicle ..".filled with...insiders' tales, making it the most vivid and detailed account in English of the personalities who built the $50 billion-plus consumer-electronics giant. Nathan...got access to dozens of executives who had contributed to or witnessed Sony's development since its 1946 founding in war-devastated Tokyo." Business Week


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Product Details
  • ISBN-13: 9780395893272
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Houghton Mifflin (Trade)
  • Language: English
  • Weight: 657 gr
  • ISBN-10: 0395893275
  • Publisher Date: 28 Sep 1999
  • Binding: Paperback
  • Returnable: N


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