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Home > Science, Technology & Agriculture > Technology: general issues > Engineering: general > Applied Minds: How Engineers Think
Applied Minds: How Engineers Think

Applied Minds: How Engineers Think


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About the Book

In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

About the Author :
Guru Madhavan is a biomedical engineer and senior policy adviser. He conducts research at the National Academy of Sciences and has been named a distinguished young scientist by the World Economic Forum. He lives in Washington, DC.

Review :
"Anyone trying to interest America’s young people in technical careers should read Applied Minds…. Writing with a liveliness that reflects the energized, creative, problem-solving people he talks about, Madhavan, a biomedical engineer, presents a completely engaging survey of what engineers do—and why you wish you could do it, too." "An accessible and very human story of innovators." "Engaging…[and] insightful." "The heroes of Guru Madhavan’s compact book about the logical habits of engineers are not the usual suspects of the iPhone era. With barely a mention of Wozniak or Jobs, the author takes us back to an earlier time so that we can witness the solving of problems that have long since gone away." "A real pleasure to read, and lots to learn." "This thoroughly engaging book demonstrates that engineering thinking is truly multidisciplinary, multinational, and multicultural. Through its diverse cast of engineers and wide-ranging examples of their achievements, Applied Minds leaves little doubt that our world is a better place because of the engineers who inhabit it." "An unabashed celebration of engineers and their ‘plug and play’ thinking tool kit…. Applied Minds is worth sharing with young engineering students." "In this smart, insightful, and fascinating book, Madhavan shows how engineers turn problems into opportunities. The engineering mind-set is something we should all study and embrace. It applies to every aspect of life."


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Product Details
  • ISBN-13: 9780393353013
  • Publisher: WW Norton & Co
  • Publisher Imprint: WW Norton & Co
  • Height: 211 mm
  • No of Pages: 272
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 277 gr
  • ISBN-10: 039335301X
  • Publisher Date: 16 Aug 2016
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Sub Title: How Engineers Think
  • Width: 142 mm


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