Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane
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Home > Business and Economics > Business and Management > Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone.
Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone.

Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone.


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About the Book

The inside story of how one of America's most beloved companies - Apple Computer - took off like a high-tech rocket-only to come crashing to Earth twenty years later. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

Review :
From Infinite Loop: Before and after everything, companies are about character-- Good companies have strong characters. Great companies have heroic characters. Of all the great companies of recent memory, there is only one that seemed to have no character, but only an attitude, a style, a collection of mannerisms-- This was Apple Computer Inc., and there has never been a company like it. The company [Jobs and Wozniak] built seemed to have everything: great technology, superb products, talented employees, rabidly loyal customers, an arresting vision, even a lock on the zeitgeist. But, like its founders, it lacked character. More than any other great company, the seeds of Apple's future glory and its later humiliation--even its last-minute efforts to resurrect itself--were planted long before the company ever began.For bend and prune as it might, Apple Computer could never free itself of its roots.


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Product Details
  • ISBN-13: 9780385486842
  • Publisher: Bantam Doubleday Dell Publishing Group Inc
  • Publisher Imprint: Bantam Doubleday Dell Publishing Group
  • Height: 248 mm
  • Returnable: N
  • Weight: 975 gr
  • ISBN-10: 0385486847
  • Publisher Date: 15 Feb 1999
  • Binding: Hardback
  • Language: English
  • Sub Title: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone.
  • Width: 165 mm


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Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone.
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