About the Book
The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results
If you’ve ever been startled by how fast the world is changing, the Scrum framework is one of the reasons why. Productivity gains in workflow of as much as 1,200 percent have been recorded, and there’s no more lucid—or compelling—explainer of Scrum and its bright promise than Jeff Sutherland. The thorny problem that Sutherland began tackling back then boils down to this: People are spectacularly bad at doing things with agility and efficiency. Best-laid plans go up in smoke. Teams often work at cross-purposes to one another. And when the pressure rises, unhappiness soars.
Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and Sutherland’s experience as a West Point–educated fighter pilot, a biometrics expert, a medical researcher, an early innovator of ATM technology, and a C-level executive at eleven different technology companies, this book will take you to Scrum’s front lines, where Sutherland’s system has brought the FBI into the twenty-first century, helped support John Deere’s supply chain amid a global pandemic and supply chain shortage, reduced poverty in the Third World, and even planned weddings and accomplished weekend chores.
The way we work has changed dramatically since Sutherland first introduced Scrum a decade ago. This urgent update shares new insights and provides new tools to take advantage of the radical productivity that Scrum delivers. Sutherland will show you how to optimize working with artificial intelligence and share the latest cognitive science research on culture, psychological safety, diversity, and happiness, and how these factors drive performance, innovation, and overall organizational health.
This new edition contains a decade of lessons learned. Whether it’s ten years ago, now, or ten years into the future, the Scrum framework is guaranteed to help you deliver results. But the most important reason to read this book is that it may just help you achieve what others consider unachievable.
About the Author :
Jeff Sutherland is the founder and Chairman of Scrum Inc. The father of Scrum and one of the original signers of the Agile Manifesto, his work and ideas have truly changed the way the world works. He is a world renowned thought leader, speaker and writer on innovation, productivity, and how to unleash human potential.
J.J. Sutherland is the CEO of Scrum Inc., a global leader in organizational change and enterprise Agile Transformation, and the author of The Scrum Fieldbook: A Master Class on Accelerating Performance, Gerring Results, and Defining the Future. He is also an award winning journalist who spent years covering wars, revolutions, and uprisings for NPR in Iraq, Afghanistan, Lebanon, Syria, Egypt, and Libya.
Review :
“Reading Scrum was one of those lightbulb moments . . . everything the book was talking about. Why can we work in a crisis, but we can’t work in normal business? How can I get more productivity and creativity out of everyone rather than just those few hardy souls who do the work for us all the time? It just really hit home.”—Gwyn Jenkins, CB OBE ADC, Vice Chief of the Defence staff, UK Ministry of Defence, Commandant General Royal Marines
“Full of engaging stories and real-world examples. The project management method known as Scrum may be the most widely deployed productivity tool among high-tech companies. On a mission to put this tool into the hands of the broader business world for the first time, Jeff Sutherland succeeds brilliantly.”—Eric Ries, New York Times bestselling author of The Lean Startup
“Engaging, persuasive and extremely practical . . . Scrum provides a simple framework for solving what seem like intractable and complicated work problems. It’s hard to make forward progress when you can’t see your impediments clearly. Sutherland offers a lens to remedy that. Amazingly, this book will not only make your life at work and home easier, but also, better and happier.”—Shawn Achor, New York Times bestselling author of Before Happiness and The Happiness Advantage
“This book contains immense practical value that could be transformative for your company. If you have a project that requires people to accomplish, your first act should be to read and be guided by Scrum.”—Stephen Lundin, New York Times bestselling author of Fish: A Remarkable Way to Boost Morale and Improve Performance
“Scrum is mandatory reading for any leader, whether they’re leading troops on the battlefield or in the marketplace. The challenges of today’s world don’t permit the luxury of slow, inefficient work. Success requires tremendous speed, enormous productivity, and an unwavering commitment to achieving results.”—General Barry McCaffrey
“Jeff Sutherland has written the essence of Scrum for the masses. This book elevates Scrum from a fix-it tool to a way of life.”—Hirotaka Takeuchi, Professor of Management Practice, Harvard Business School
“Jeff Sutherland's book masterfully speaks truth to the political complexities that easily stand in the way of getting a lot of work done in the least amount of time. The busy professionals who’ll likely be drawn to this book will find not only an effective manual for getting things done but, also, a how-to guide for living a meaningful life.”—John Maeda, Design Partner, Kleiner Perkins Caufield & Byers
“This extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.”—Brian Tracy, bestselling author of Eat that Frog and Time Power
“Engaging . . . Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it. His fascinating examples of rescued projects will change the way you think and act.”—Dorothy Leonard and Walter Swap, authors of Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom
