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Home > Business and Economics > Business and Management > Sales and marketing > Market research > Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card
Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card

Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card


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About the Book

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months). With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.

About the Author :
Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science's prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.


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Product Details
  • ISBN-13: 9780357015636
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Language: English
  • Weight: 1145 gr
  • ISBN-10: 0357015630
  • Publisher Date: 11 Sep 2018
  • Binding: SF
  • Returnable: Y


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Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card
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