Your Future Self: How to Make Tomorrow Better Today

About the Book

We've all had the desire to travel through time and to see what life will be like for our future selves. While we want to envision the best possible future, why do some of us fail to make decisions that will truly make that a reality, while others succeed? Why do some of us choose steak over vegetables at dinner, waving off concerns of raising our cholesterol? Why do some splurge on luxury cars that we can't really afford, while others choose cheaper models and save more for the future? Why are so many of us so disconnected from our future selves?

In YOUR FUTURE SELF, Hal Hershfield reveals his groundbreaking research that shows that, in our minds, our future self often looks like a stranger. Many of us view the future as incredibly distant, making us more likely to opt for immediate gratification that disregards the health and wellbeing of ourselves in the years to come. People who are able to connect with their future selves, however, are better able to balance living for today and planning for tomorrow. YOUR FUTURE SELF explains the science, describes the mental mistakes we make in thinking about the future, and gives us practical advice for imagining our best future so that we can make that a reality.

About the Author :
Hal Hershfield is a professor of marketing, behavioural decision-making, and psychology at UCLA's Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has received widespread attention in outlets such as NPR, the New York Times, the Wall Street Journal, the Boston Globe, the Washington Post, and The Atlantic. Hershfield's research has been published in prestigious business, psychology, and general science academic journals, as well as in the Harvard Business Review, Scientific American, and Psychology Today.

Review :

A timely idea from one of today's leading behavioral scientists. YOUR FUTURE SELF delivers on its promise, showing you how and why mental time travel makes your tomorrow better today! What's more, this book is both personal and thoroughly grounded in the latest research, much of which Hershfield has pioneered himself

A fascinating, profound and immediately practical guide to shaping your life to come, while living more richly in the moment. I fully expect future versions of myself to thank me for reading it Hershfield's entertaining and powerful book tells us how thinking about the future can change our behavior in the present-and help us grow into the people we eventually want to be As a pioneering psychologist, Hal Hershfield's research has changed how I think about the future, and he's about to do the same for you. His book offers a fascinating window into who you might become tomorrow-and how you can have more say in that evolution today. Your future self will be grateful that you read it Who doesn't want to grow? To have a better future? Fascinating and illuminating, YOUR FUTURE SELF shows us how to get there. It's certain to shift the ways we live - right now and beyond When you get to the last page of this fascinating book, your future self will thank you for having started it. An insightful and delightful examination of the strange journey we all make through time. Don't leave the present without it! YOUR FUTURE SELF is at once mind-boggling and soul-stirring. Hal Hershfield makes complex science come alive - while also delivering practical tips to close the gap between who we are today and who we can become tomorrow. This is the rare book that will change who you see in the mirror Humans are funny creatures. We know what we need to do to take care of our future selves-eat less, save more, floss-and yet we fail to do them consistently. Hal Hershfield offers an entertaining guide to getting out of our own way that's rooted in science but full of practical ways to change Immensely insightful and remarkably engaging, YOUR FUTURE SELF is sure to change the current and future lives of many for the better Fascinating Hal Hershfield's well-researched and fascinating book ... gives excellent examples of how we can improve our decision-making ... well-balanced and thought-provoking