Exploiting CRM
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Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
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Home > Business and Economics > Business and Management > Sales and marketing > Customer services > Exploiting CRM: Connecting with Customers(Management Consultancies Association S.)
Exploiting CRM: Connecting with Customers(Management Consultancies Association S.)

Exploiting CRM: Connecting with Customers(Management Consultancies Association S.)


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About the Book

About the series: Aimed at both senior managers and consultants, The Management Consultancies Association series provides practical and comprehensive guides that describe how key management ideas can be applied in reality. About the book: It's time to rethink Customer Relationship Management- not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.

Table of Contents:
Understanding CRM - definitions and origins; setting the CRM agenda - creating value and experience for the customer; laying the foundations for CRM - defining the value proposition, building the business case; transforming the organization; delivering CRM; to infinity and beyond - business process management.

About the Author :
Patrick Molineux is an Associate Director with Computer Sciences Corporation (CSC) responsible for Customer Relationship Management. Patrick has provided consulting on CRM to major companies in over 15 countries. He does not provide prepackaged solutions, but instead listens to individual companies and uses that knowledge to shape unique visions of customer connections.


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Product Details
  • ISBN-13: 9780340858035
  • Publisher: John Murray Press
  • Publisher Imprint: John Murray Learning
  • Edition: Illustrated edition
  • Series Title: Management Consultancies Association S.
  • Sub Title: Connecting with Customers
  • Width: 190 mm
  • ISBN-10: 0340858036
  • Publisher Date: 29 Nov 2002
  • Binding: Paperback
  • Height: 245 mm
  • Spine Width: 10 mm
  • Weight: 430 gr


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