Developing a Coaching Business

"This 'little black book' is a practical book which all coaches should read before they decide to enter the business world of coaching. It is an easy read that is packed with a number of useful tips and practical advice of how to both develop and implement your business." Yvonne Thackray How do I set up a coaching business? How do I find clients? How do I market myself successfully? If you are considering these questions, then this is the book for you.The coaching market is thriving but many coaches need practical help on how to develop and grow their businesses. Being a good coach is never enough. This book gives practical help based on many years of successful experience. Many coaches make the mistake of starting too broadly when the secret is to find a niche – but how do you do this? How do you find your natural clients? How do they find you? What should you charge? Should you have an office or can you work from home? Start-up costs are never as minimal as they might look, so how do you sustain yourself while you are building the business? It is essential to promote your fledgling business but which methods work and which are just a waste of time and money? You must have a web site but what should it contain to carry the right message about you and your coaching practice? Then there is the whole question of selling – a process many coaches dread but which has to be done because word of mouth on its own will never generate enough clients to earn a decent living. Finally, how big do you ultimately want your business to be? What are the plusses and minuses of growth?This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture. This book is the first step in running a successful coaching business.

Table of Contents:
Series Preface Introduction Coaching as a Business Positioning: Identifying your Niche Promoting your Offer: Foundations Presenting yourself to Clients Selling Up and Running: Managing your Brand The Future Bibliography Useful websites Acknowledgements Index

About the Author :
Jenny has been teaching adults throughout her career, starting with 18 year olds in a College of Further education who didn’t really want to be there and branching out to adult education and over the last sixteen years, management development and training other executive coaches. She has an international reputation as a coach, consultant and writer on learning and leadership issues. She is widely experienced as a consultant in organisational development and works as executive coach to many directors and chief executives in leading public and private sector organisations. As well as her work as a college lecturer, Jenny has also worked as a freelance journalist, commissioning editor and for twelve years as a BBC television producer where one of her projects was the 'discovery' of Delia Smith. She also ran the BBC’s management training department for three years in the early nineteen nineties. Jenny has a keen interest in psychological assessment and her books on the MBTI – Sixteen Personality Types and Influencing Others through the Sixteen Personality Types – and on the FIRO-B (co-authored with Judy Waterman) sell well on both sides of the Atlantic. She is Series Editor for the Open University Press series Coaching in Practice.