Operations Strategy
Operations Strategy: A Value Chain Approach

Operations Strategy: A Value Chain Approach


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About the Book

This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.

Table of Contents:
Introduction: Emerging Characteristics of value and value creation and delivery Perspectives of Value Value as a Business Concept Value Based Organisations: the Growth of Flexible Response and Virtual Organisations Supply Chains and Value Chains: Definitions, Characteristics, Differences and Directions Value Based Organisations: the Value Chain Approach Strategic and Operational Characteristics and Components Corporate Value, Performance Management, Coordination and Control: Issues and Options Managing Customer Value and the Value Proposition Core Competencies, Key Success Factors, Value/Cost Drivers and Process Management Where Value Strategy and Value Operations Meet Existing Value Chains Industry Value Chains Corporate Value Chains Value and Value Chains in Healthcare Value Chains in Education Configuring the Value Chain, Structure and Performance Configuring the Value Chain Case Study Exercises.

About the Author :
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia. DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

Review :
'I particularly like its straightforward, functional approach, which makes it easy for the student to understand. I also like the liberal use of examples and case studies, which are bang up to date and still topical. ' - Mark Godson, Sheffield Hallam University '...forces students to think conceptually and this is refreshing...it offers rigorous treatment of the important concepts...' - Dr Brian Carlisle, Honoray Professor of Managment, Samara State University, Russia 'This text makes, in my opinion, a considerable contribution to the teaching material available in this area. An excellent text.' - Ray Rogers, Coventry Business School


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Product Details
  • ISBN-13: 9780333961124
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Red Globe Press
  • Height: 234 mm
  • No of Pages: 400
  • Sub Title: A Value Chain Approach
  • Width: 156 mm
  • ISBN-10: 0333961129
  • Publisher Date: 26 Jun 2002
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 642 gr


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