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Home > Business and Economics > Business and Management > Sales and marketing > Financial Aspects of Marketing
Financial Aspects of Marketing

Financial Aspects of Marketing


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About the Book

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.



Table of Contents:

Introduction to the Finance and Marketing
Interface
PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet
The Cash Flow Statement and the Profit and Loss Account
The Matching Concept: Stock Valuation and Depreciation
Reconciliation of Financial Statements
Introduction to Spreadsheets: Calculations and Charts Case Study
PART 2: RATIO ANALYSIS Introduction to Ratio Analysis
Analysis of Asset Utilisation, Profitability and Performance
Returns to Investors Analysis of Profit Pathways Case Study
PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis
Short-Term Forecasting
Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet
Multiple Regression Case Study
PART 4: COSTING AND BUDGETING Introduction to Costing Systems
Budgeting Budgetary Control Case Study
PART 5: DECISION-MAKING Introduction to Decision-Making
Introduction to Break-Even Analysis
Decision-Making under Risk Long-Term
Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.



Review :
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy


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Product Details
  • ISBN-13: 9780333637821
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Red Globe Press
  • Height: 246 mm
  • No of Pages: 320
  • Spine Width: 20 mm
  • Width: 190 mm
  • ISBN-10: 0333637828
  • Publisher Date: 23 Oct 1996
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 632 gr


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