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Constructing the New Consumer Society

Constructing the New Consumer Society


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About the Book

This work argues that the coming of "a new consumerism" in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessarty or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.

Table of Contents:
Introduction: towards a theory of the new consumer society, Pekka Sulkunen. Part 1 The new consumer society: the return of Dionysus, Michel Maffesoli; moral discourse in a changing culture of consumption, Gerhard Schulze; postmodernity, citizenship and inequality - social theory in "the new consumer society", John Holmwood. Part 2 Patterning new codes of happiness: on the genealogy of modern advertising, Pasi Falk; producing the body - Jane Fonda and the new public feminine, Hilary Radner; commodifying culture and the politics of representation - marketing alcohol through rap music, Denise A. Herd; from the margins to the centre - cultural production and consumption in the post-industrial society, Justin O'Connor and Derek Wynne; "gaming is play, it should remain fun!" - the gaming complex, pleasure and addiction, Sytze Kingma. Part 3 The governance of need and pleasure: the production of the "consumer" in Nordic consumer political discourse, Kaj Ilmonen and Eivind Sto; political dilemmas of designing the good life - the case of nutrition and social democracy, Thor Oivind Jensen and Unni Kjaernes; eco-labelling and the construction of environmental risks, Peter Simmons; logics of prevention in consumer society - mundane speech and expert discourse on alcohol policy, the public health predicament, Pekka Sulkunen; governance and consumption, Gary Wickham.


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Product Details
  • ISBN-13: 9780333631317
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 216 mm
  • Width: 138 mm
  • ISBN-10: 0333631315
  • Publisher Date: 31 Jan 1997
  • Binding: Hardback
  • Weight: 423 gr


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