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"Stage Directions" Guide to Publicity: (Stage Directions S.)

"Stage Directions" Guide to Publicity: (Stage Directions S.)


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About the Book

The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? "The Stage Directions Guide to Publicity" has the answers! From photo calls to news releases, from guerilla marketing to subscriber communications, this book has advice to cover all needs.

Table of Contents:
Part 1 First Steps: Keeping on Track - Developing a Publicity Calendar; Good Auditions Need Good Publicity -Tips to Get the Word Out - and Actors In. Part 2 Working with the Media: Getting Started; The Perfect News Release - Think Like an Editor to Get Your Message Out; The "Be Prepared" Letter - Let Editors Know What's Coming Their Way; Media Relations - Do's and Don'ts - Here's What Editors Have to Say; An Editor is Not an Ad Salesperson; Make the Most of Public Service Announcements; Five Time-Wasters - They Seem Like Perfectly Logical Things to Do, But...,Chris Laning; They Look Like Time-Wasters, But..., Chris Laning; Media - Did You Know?. Part 3 Brochures That Work: How To Design a Great Season Brochure - Know Your Reader, Plan Every Inch, Keep It Simple; Brochures -Did You Know?. Part 4 Photographs: Catching an Editor's Eye - Advice on How to Make Sure Your Photos Wind Up Getting Printed, Neil Offen; Worth a Thousand Words -Underscoring the Need for Good Photos, Stephen Peithman; Photographs - Did You Know?. Part 5 Posters and Ads: Posters - Are They Worth the Trouble? - Sometimes - But You Need to Know When; Sell Sizzle, Not Steak - When Writing Ads, Make Every Word Count; Creating More Effective Ads; Do You Know the 75/25 Rule? - In Ads, Percentages Count; Ads - Did You Know?. Part 6 Other Issues: Cyberspace Promotion - How to Push Your Theatre on the Information Superhighway, Scott Miller; First Get Their Attention - Why Publicity Stunts Have Their Place, Wycliffe McCracken; What's In a Name? Maybe an Audience -Local Personalities Make for Good Promotion; Getting Them There - a Good Map Will Do the Trick; Working with Reviewers - How To Get Them on Your Side - and What to Do When Things Go Wrong; "Never Heard of It" - What to Do When Your Show Isn't Well Known, Nancianne Pfister; Did You Know?.

About the Author :
Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.


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Product Details
  • ISBN-13: 9780325000824
  • Publisher: Heinemann USA
  • Publisher Imprint: Heinemann Educational Books,U.S.
  • Height: 230 mm
  • Returnable: N
  • Weight: 192 gr
  • ISBN-10: 0325000824
  • Publisher Date: 08 Mar 1999
  • Binding: Paperback
  • Language: English
  • Series Title: Stage Directions S.


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