Module 4: Intercultural Communication for Business

Intercultural Communication for Business, Second Edition, examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change, and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally. Throughout the text, emphasis is placed on understanding eight dimensions of culture: context, identity, learning, environment, change, time, authority, and achievement. The text begins by providing a foundation for understanding cultural perceptions and stereotypes, and then focuses on understanding frames of reference; language codes, symbols, and context; and verbal and non-verbal communication. Next, it highlights issues of cultural identity regarding individual and collective identity, and examines the effects of culture on power and authority. Finally, it provides practical applications for intercultural communication.

Table of Contents:
1. An Overview of Culture. 2. Culture and Communication. 3. Culture and Identity. 4. Culture and Power. 5. Applications for International Communication. Appendix A: Checklist for doing Business Abroad. Appendix B: Suggested Additional Reading.

About the Author :
Elizabeth A. Tuleja is an Assistant Professor, Business Administration Faculty, at The Chinese University of Hong Kong. Her work involves developing a managerial communication program that takes into account the specific cross-cultural and linguistic needs of the students in Hong Kong. Dr. Tuleja earned her Masters of Science degree (1989) in Intercultural Communication and Ph.D. (2000) in Communication Education from the University of Pennsylvania, where she was a professor at The Wharton School's Communication Program. Past experience has included developing, teaching and consulting in many areas of management communication with a variety of clients and students including undergraduate, MBA and executives. Her specific area of interest focuses on the oral communication needs of business students and professionals as well as intercultural communication in the classroom. She is currently conducting research in the area of intercultural communication in management with executives and business professionals in Hong Kong and Mainland China and is affiliated with the Asia Pacific Institute of Business where she teaches executive education. Because of her fascination with language and culture, Dr. Tuleja is currently studying Putonghua in order to be a better intercultural communicator. James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. BUSINESS WEEK magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University, in England during the 1970s. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America.