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Home > Business and Economics > Business and Management > Business studies: general > Cause for Concern: Results-Oriented Cause Marketing
Cause for Concern: Results-Oriented Cause Marketing

Cause for Concern: Results-Oriented Cause Marketing


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About the Book

Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!

Table of Contents:
Part 1: CAUSE MARKETING PHILOSOPHY. 1. A Business Case for Cause-Related Marketing. 2. Building Your Business's Case for Cause-Related Marketing. 3. Win/Win Philosophies for Cause Related Marketing Partnerships. 4. Expanding the Bandwidth of Cause-Related Marketing and Diversity. Part II: CAUSE MARKETING REVIEW. 5. Retail Case Study. 6. America on the Move and PepsiCo Case Study. 7. BMW and Komen Foundation's "Ultimate Drive" Case Study. 8. The Fight Against Cardiovascular Disease Case Study. 9. The evolution of Smoking Case Study. Part III: CAUSE MARKETING PRACTICE. 10. Best Practices. 11. Opportunities in Cause Licensing. 12. The Charity Brands Marketing Monitor and Index. 13. Building the Action Plan.


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Product Details
  • ISBN-13: 9780324311303
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: South-Western
  • Height: 231 mm
  • Returnable: N
  • Sub Title: Results-Oriented Cause Marketing
  • Width: 152 mm
  • ISBN-10: 0324311303
  • Publisher Date: 01 Jul 2006
  • Binding: Hardback
  • Language: English
  • Spine Width: 18 mm
  • Weight: 409 gr


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