Global Strategy
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Global Strategy

Global Strategy


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About the Book

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

Review :
"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field." "I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally-centered perspective rather than the US-centered point of view of many texts on the market." "I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies." "There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes." "This text challenges students to critically reflect about the basic institutions and ethics that capitalism - and thus business behavior - is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them with accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education, and - hopefully - make them."


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Product Details
  • ISBN-13: 9780324288520
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: South-Western
  • Height: 241 mm
  • Returnable: N
  • Weight: 1234 gr
  • ISBN-10: 0324288522
  • Publisher Date: 06 Jan 2005
  • Binding: Book
  • Language: English
  • Spine Width: 32 mm
  • Width: 210 mm


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